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Love-Based Copywriting: Selling More With Love

Featuring: Michele PW

Michele PW is a bestselling, award-winning fiction and nonfiction author. She is also a copywriter that specializes in Love-Based Copywriting, which is writing copy that persuades with love. Michele has built a business that has sold nearly $50M worth of products and services using love-based copywriting.

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    Love-Based Copywriting: Selling More With Love
    Michele PW

Love-Based Copywriting: Selling More With Love

  • Michele, what is Love-based Copywriting?
  • Tell us about your business and the services you provide.
  • What are the deliverables you provide to your client?
  • Who is your ideal client? And how can you help them be more successful?
  • What is your best piece of advice for someone looking to incorporate Love-based Copywriting?

For more information about Michele PW and the Love-based Copywriting philosophy, check out — you’ll find links to her books, blogs, her upcoming Write Inspiration podcast and more.

Thank you all for listening to this AuthorExpertWire podcast brought to you by #AnnieJenningsPR. Visit to learn how you too can enjoy high-powered, NO RETAINER performance publicity to build an influential brand and achieve your marketing and PR goals and objectives.


Michele PW

Michele PW (Pariza Wacek) is a best-selling, award-winning fiction and nonfiction author. On the fiction side, she writes psychological thrillers/mystery/suspense books and has a popular book blog. On the nonfiction side, she's written 5 books in the "Love-Based Business" series that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold nearly $50M worth of products and services. You can learn more about her at

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