How To Create A Competitive Advantage

Authors, Experts, Analysts Can Create The Ultimate Business Competitive Advantage Using Publicity & Marketing Strategy

How To Create A Competitive Advantage In Your Target Market

Ignite Yourself & Your Business

Kick Up Your Marketing, Communications & Personal Branding Strategy

Is It As Easy As It Sounds?

How To Create The Ultimate Competitive Advantage

Want to about ignite yourself and your business?

Add lots of power to our marketing punch!

It's time to empower your careers and businesses by kicking your marketing, communications and personal branding strategy up a notch.

Is it as easy as it sounds?

EXPAND & SHOWCASE: The idea is expand your exposure to your target market and showcase your expertise, consistently over time. In this way you can add to the power of your positioning within your industry and to your ability to influence your target market's buying decisions,” says National Media Strategist and Publicist, Annie Jennings, founder of the National PR firm, Annie Jennings PR (www.anniejenningspr.com). Annie Jennings PR is a public relations firm that provides individuals and corporations, as well as authors and experts, with publicity and marketing strategy that helps position them as a leader in their field.

BUILD UP COMPETITIVE BIO: “Want the competitive edge? Build up your professional bio and enhance your reputation by being the quoted or commenting expert in the news, on internet sites, on radio shows and on TV. But keep in mind, that you will only secure media exposure by adding to the conversation that is going on in your industry in an intelligent manner with an experienced point of view,” adds Annie Jennings.

GET BOOKED ON THE MEDIA: "It’s more important than ever for your clients, both the ones you have and the ones you are targeting, for your commentary to be seen in and heard on the media that is significant to your marketplace,” says Annie Jennings.

STAY VISIBLE, INVEST IN YOURSELF: Competition is intense as the well capitalized businesses have positioned themselves to not only to preserve their current client base but to secure the new business that is available to them to ensure their survival throughout the recession. This competition (your competition) is using market expansion and communication techniques that allow them to strategically invest their resources.

PUBLICITY & MARKETING, THE TIME IS NOW: How should consultants, service providers, experts and businesses spend their publicity and marketing dollars?

For the individual building a career or running a consulting/service oriented business the answer is to become known as an expert in their field, branding themselves as a thought leader and influencer. The expert, consultant or business should be thought of as a person or business whose voice and opinions matter.

How do they that?

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LINKS OF INTEREST ON THE ANNIE JENNINGS PR:

MAJOR MEDIA BOOKINGS: Ask for your free consultation with no obligation. Find out how you can get outstanding business promotion by getting booked on major media positioning your business as a thought leader and influencer. Want to new clients? High quality Media is the key!

BIG CITY RADIO CAMPAIGN: Find out how you can get booked on radio interviews in the top, most influential markets and shows in the major markets and nationally syndicated shows and networks. Share your message with people everywhere, create national expert status and enjoy success!

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APPEAR ON TV, RADIO SHOWS, IN NEWSPAPERS, MAGAZINE & ONLINE NEWS & FEATURE SITES: They showcase their experience, wisdom, knowledge and expertise by appearing on radio shows, TV shows, in newspaper and magazines and/or on internet news sites as the commenting or quoted expert. This publicity and marketing keeps them visible and importantly, vital to their target market. To stay vital, experts and consultants will have to be current on the news in their industry, develop thoughtful and useful opinions and commentary to keep them engaged in the discussion in a meaningful way that involves their area of expertise.

NEW BUSINESS, NEW CLIENTS ATTRACTED TO THE POWERFUL: Let’s illustrate the point: If you wanted to hire a financial planner to help you decide how to invest your hard earned dollars for growth and safety, would you hire someone who might be on their last legs, someone you have not heard from in a while and did not even realize they were still in business, or would you rather work with the personal finance expert you recently watched on your local TV news or local morning show, read about in your area newspaper, watched on national TV being interviewed by a well-known host and/or read about as the quoted expert making an important contribution via their comments in a major newspaper or magazine?

STRATEGIC MARKETING: The answer you give to the above question should help you develop a strategic marketing, publicity and branding strategy to keep you competitive and successful despite economic conditions.

REAL STORIES OF CLIENTS WHO USED PUBLICITY TO MAKE IT BIG: Listen to real stories of real experts, authors, industry professionals and consultants that have expanded their impact in their market place landing them new clients and increased business success at publicity success stories.

WE CAN GET YOU BOOKED: Annie Jennings PR is a Strategic Marketing & Publicity firm that offers advanced branding, publicity and marketing services to clients. Annie Jennings PR packages, develops and expands individuals, corporations, book authors and experts to achieve their optimal levels of success using media outreach. Annie Jennings PR is well known for advising clients on exactly how to use their marketing dollars for optimal impact, given their personal set of circumstances. Annie Jennings also offers the “Pay For Placement Publicity Strategy” that allows clients to access the specific media exposure required by their marketing strategy without the high cost of monthly retainers.

WANT IN ON THE ACTION: Let Annie know of your interest in getting booked as a top expert or news analyst on major TV shows, breaking news networks, high impact radio shows, big circulation newspapers and in prestigious magazines and high visitorship internet online news sites. Expert Sign Up

NDUSTRY THOUGHT LEADER: Annie Jennings PR is famous for her pay for performance publicity programs and expert status building programs and is well known for her BLINK FACTOR where she instantly knows why you are good. Annie Jennings PR helps you identify your news worthy message to achieve your optimal potential. Don't miss your chance to work with us as some people say "magic happens at Annie Jennings PR".