Online Publicity Digital Marketing Agency
Online Media & Digital Marketing Campaign Adds To Your Powerful Publicity Exposure
Over the years many well-known and big-brand online media outlets have built up tremendous power and influence. This creates an excellent opportunity for marketing your book, your expertise and your business. For authors and experts, having their name appear in one of the top high-impact online media outlets associates them with strong, powerful, and well-branded media outlets that have a significant impact and have built up a mega reputation in our society. Major online digital marketing media placements can be very influential in your book promotion, marketing, branding, and new client attraction strategy. Digital and online marketing is an essential element of a well-rounded media campaign.
Online Digital Marketing Media Placements Add To The Power Of Your Brand
Print, digital marketing, and big brand online media support your credibility, add lots of influential power to your media bio and overall platform and help earn you the position as a national expert and thought leader in your field. The thinking is, that if a major respected media outlet has chosen you to offer insight and expert commentary, the message is that you are one of the major experts in your field. A successful print and online media campaign includes exposure in the major media that can include the print version but more prominently the influential online media sites.
Clients like the added benefit that a major online site with a high authority ranking with Google or other search engines. These outlets not only with tremendous exposure but if a high-ranking media site links back to your site this passes through authority to you and this, of course, is very good for your search engine optimization. Bookings on major ranking online media using digital marketing strategies add tremendous power to your SEO authority. It’s called SEO GOLD.
Build Valuable Expert Status With Online Publicity & Digital Marketing Placements
Be sure to include a print campaign in your publicity strategy. A comprehensive media campaign includes print and online media but also includes being a guest on radio talk shows on major radio shows in major cities. A well-rounded media campaign also can include guest interviews on local big city TV shows in various markets across the country. You see how this online and digital marketing approach builds out an author’s platform and creates a rich history of contributing to society in a variety of media. Consistency with the media is key. At our firm, we recommend continuing to contribute as long as possible to build up your brand, create expert status, and stay at the top of your field.
Other Media – TV Shows and Radio Talk Shows– Can Pick Up Your Online Media Mentions & Digital Marketing Exposure
At Annie Jennings PR, we consider your publicity outreach to work like a wheel with many spokes. Each spoke strengthens the wheel. A strong platform (aka “wheel”) includes online, radio show guest interviews and getting booked on TV shows. Plus the more media you have in your media bio, the more other media can feel comfortable that you are a savvy, confident, and top expert in your field. The more media you have, the more other media will consider booking you for their outlet.
Remember, Annie Jennings PR firm Offers Performance Guarantees & Pay For Placement Publicity
Clients love that we stand behind our offer with a performance guarantee for our radio talk show campaigns and they love our Performance Publicity Programs (sometimes known as pay for play) as this program offers our clients the chance to target specific media placement that makes sense to their overall growth, development and achievement strategy.
Work with #AnnieJenningsPR to access our unique pricing model that offers performance guarantees and highly targeted pitching that’s designed just for you, your goals, and your objectives.
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