You would be surprised how social media can help you.
I come across a lot of authors, experts and speakers who have not built up their social media. I understand as social media for your business adds even more work to your busy day.
But you need it for a variety of reasons but mostly as it positions you as a thriving expert..
The basic social media platforms I recommend having for sure are Twitter, Facebook, LinkedIn and Instagram. The others can wait if needed. It is very good for you media-wise to show a history of contributing your insights and commentary via social media. But these social media outlets should be in your business name and should be all business.
Just the other day, a major media outlet asked for my client’s Twitter account. They wanted to look over his online presence and his body of work. This is why I recommend you keep your business social media accounts all business and your personal accounts private. Posting on social media as a professional in your area of expertise is an indicator that you are actively contributing to the important conversations in our society.
Social media creates credibility, influence and clout.
A thriving, up to date social presence shows that you are alive and well. I know it sounds funny but think about it for a second. Who would you trust more? Someone who has only 7 tweets to their name and maybe a follower or two? Or would you have a tendency to favor the one with thousands of tweets (as it takes time to get to this point) and thousands of followers? You would most likely prefer the one who demonstrates their success via consistent professional postings. The media can evaluate you the same way.
So, what will you post, tweet or share on your social media?
Here’s where your publicity comes in. You’ll have plenty of content to share/post by repurposing your media events. You can post links to your interview if the show posts it on their site, you can tweet about an interesting question you were asked that morning on a radio talk show. You can then create a blog post on the topic and tweet the link to the post. You can share the post on Facebook and LinkedIn and other social properties. The possibilities go on and on as to the ways media can help you provide content to your social posts.
Let me know using this link that you would like to talk about getting publicity under our famous performance publicity model and guaranteed deliverable radio talk show campaign
All Heart! Annie
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About National Publicity Firm Annie Jennings PR
Annie Jennings of the national PR firm, Annie Jennings PR, is a highly acclaimed national publicist whose outstanding vision & insight have created publicity programs that help bring the authors, expert or speaker to their highest levels of success. Annie Jennings PR books the top national TV, print, online and radio talk show media.