We hired Annie Jennings PR for our publicity after extensive search
That’s right, this real publicity client tells how, after interviewing numerous PR firms, he and his management team choose to work with Annie Jennings PR.
In this publicity podcast, the Annie Jennings PR real client, Richard Shane PhD, Behavioral Sleep Therapist and creator of the Sleep Easily method, shares his experience of working with the famous Annie Jennings PR publicity team.
Massive publicity outreach using radio talk shows with Annie
Dr. Shane reached over 160 stations across the country during his 16 interview, guaranteed radio campaign. This includes a National FOX News Radio Tour as well as big media brands such as CBS Radio, iHeart Media and SiriusXM.
In addition to blanketing the country with syndicated radio shows that reached coast to coast, Dr Shane enjoyed major bookings in big cities such as Boston, Detroit, San Diego, Seattle, Sacramento, Portland, San Antonio, Cincinnati and more.
Dr. Shane tells how his team searched across the country for the right publicity team and unanimously chose Annie Jennings PR, and how impressed he was with the quality and professionalism in every aspect of working with Annie.
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Real Publicity Story “We Unanimously Chose Annie After Searching USA”
How did you decide to hire Annie Jennings PR for your publicity campaign?
Our in-house team, both our business manager and our senior advisor, did extensive research nationwide to find PR firms. They interviewed a number of them and then the team unanimously chose Annie Jennings as the publicity firm we had the most confidence in.
Client trusted her publicity approach more than any of the other firms
The thing that made me sign with Annie was her track record, testimonials and simply talking with her. My first contact with Annie was a team meeting where she presented the scope of what her PR team would do and I was very impressed.
Our firm had been wanting to do a major marketing and publicity media campaign and what she described gave me confidence that she could deliver.
What was it like working with Annie’s radio talk show publicity team?
After our initial publicity start-up meeting, my next meeting was with Jason, the Annie Jennings PR media trainer. That was very useful for me. Jason coached me in radio interview skills. I have a lot of experience in speaking and he gave me some very important refinements that I had previously not known about including what I call “secrets” such as how to respond to a question that comes out of left field and how to bring it back to my messaging in a smooth and respectful way. I like knowing these secrets.
After each live radio talk show interview, Jason listened to the interview, as did Stacy, Annie’s radio director, and provided feedback in both email form and in phone follow-up so I was able to improve markedly with each interview and the quality of my delivery just went up exponentially during the few weeks during which we did this extensive radio talk show publicity campaign.
Did Annie’s publicity team surpass your expectations?
Absolutely surpassed my expectations. Annie’s PR team was available by email and phone. Whenever I had questions, their responses to my questions and needs were very clear and helpful. I give her publicity team an A+.
What did getting booked on the big, name brand radio talk shows do for you?
My media bio now is much stronger than it was before and we are just completing the updates on our media page. It’s a very strong page that enhances my credibility for any outreach I do in the field of sleep, whether it is to key influential people in the industry or corporations or future media outlets.
I have a very strong foundation that now establishes me as a preeminent expert and thought leader in the field and this extensive media bio helps strengthen our position considerably.
What would you say to someone about hiring Annie Jennings PR for publicity?
I would say absolutely work with Annie on your publicity. The Annie Jennings publicity team delivered beyond what anyone at our firm expected and her publicity is worth the investment for media exposure. The media training was invaluable not just for the media but for any public presentation of my work and has brought me to a much higher skill level.
Work with Annie for your publicity. It’s a great investment
I would advise anybody to work with Annie Jennings PR. And the proof of that is not just me saying that but by our actions as we are moving into phase two of working with Annie Jennings PR on television and we would not be doing so if we were not happy.
To learn more about Dr. Richard Shane and his Sleep Easily Method, please visit www.SleepEasily.com
