Publicity is about getting discovered by your target market.
That’s what my clients want from PR.
To get discovered.
And that is what publicity delivers.
Have you ever thought about being discovered?
Having others find you? Appreciate you? Hire you? Or buy your book?
This is how PR works. You get out there in the real world showcasing your expertise, savvy, credentials and experience. By “getting out there” I mean appearing in the media. From radio talk shows to contributing to a story as an expert or even being on a TV show.
All these media outlets have built-in audiences that are loyal to the outlet. You can count on reaching their significant audience with a presence in the media outlet. You don’t have to build the audience. It’s already there just waiting to meet you.
What if the CEO you wanted to get in touch with but has gatekeepers in place and you can’t get through. You have no way to reaching them. But yet, the CEO reads the WSJ every day online. What if you were in one of the articles as contributing expert and the CEO noticed you?
I have authors and expert who report getting “discovered”. The right person came across their path in the media and it just so happened that author or expert was what they were looking for. The results can be anything from a book sale to a significant opportunity. It happens. It has happened and it will continue to happen. Be sure to visit our real stories of success to listen to podcasts and read real stories of our clients experiences.
People want to know how publicity, PR & marketing fuels success.
It’s this thought – you have to be ‘in it to win it’.
Be seen.
Be heard.
Because someone is seeing you. Someone is listening to you.
And this someone could be just the one person who has a great opportunity for someone just like you.
People want to hire experts.
But they have to know about them first.
People want to read good books.
But they have to know about them first.
Sure, there are millions of authors. Of course, there are experts everywhere. Just as there are millions of stars in the sky.
But if the right person doesn’t know about the author or the expert, their work, their expertise goes unused. Wasted. Like it never even happened.
The idea is for the author or the expert to let people know about them. Reach out into the world and tell them.
Publicity is about using a medium of expansion, the media, to magnify your message and yourself.
For experts, showcase your skills. Be seen. Be heard. Let the right person find you.
Getting discovered. That’s the deliverable of publicity.
First step, its a great idea to work with a really good PR firm. A firm that builds media outreach campaigns designed to magnify your star in all it’s authentic and glory.
At our firm, Annie Jennings PR, we are exceptionally talented at discovering the star within you, developing it into a socially relevant concept and presenting you to the world, via the media in a way they can appreciate.
Yes, it is a highly developed skill. Our professional publicists know the secrets of delivering outcomes that are meaningful and valuable to the media, their audience and to you as well.
Annie Jennings PR offers performance guarantees, unlimited media training and bookings in the top media such as major radio talk shows in the top cities, regionally and nationally syndicated radio shows and networks.
Annie Jennings PR offer performance publicity for qualified individuals for TV appearances and in big branding online media (plus print, if available).