The power of your branding determines the magnitude of your success.
How does branding work? Have you ever wondered if appearing on major online media sites, big radio talk shows in major cities or even on TV shows that broadcast to the top cities across the USA?
Well, the answer is YES, media exposure builds expert status and this expert status is one of the main elements in branding strategy and building a big brand!
Let’s say you are asked to contract w a service or product to provide a certain ‘must have’ outcome. Do you buy the “off-brand” or the big brand you know can deliver the outcome?
Best branding strategy to land new business, consulting or speaking opportunities!
You would most probably buy the BIG BRAND as to be sure to no amateurs mistakes that can hurt your job or reputation in your firm. In other words, you buy outcome certainty that has proof of concept because of their past successful results that prove their expertise.
REAL STORY: A corporate C-Suite professional moved to our neighborhood in Princeton, home to many major pharmaceutical companies. He also hires consultants & speakers. I asked him, how does he decide who to hire”? The answer is one the will surprise you but is loaded with ‘read between the lines’ strategy.
He said “I hire the ONE who will NOT GET ME FIRED”. Brilliant.
I asked how he found them? You won’t believe his answer . . . BRAND!
How did he find his “big brand”? Media exposure provides the proof of concept you need to prove, from an independent 3rd party such as the media, that you are an expert in your field.
It’s not easy to get booked as the guest or expert in the media. You have to be the real thing. And of course, have the right publicist who has the right media relationships. The one who has built credibility, trust and confidence with the media. The bigger the media, the better for your exposure.
Our firm creates brands for experts, speakers & consultants for 25+ years.
Would you like to talk to Annie about how working with #AnnieJenningsPR firm can help you build your brand, career or help publicize your book? Just fill out this form below and we will contact you to set up a time to talk. Thanks!
