Book Publicity
Once an author’s book is finished, the next step is to promote their book. Book publicity offers several benefits to the author such as increased visibility of their name, book and business. It also leads to the building of a stronger brand. Although all of these benefits are important there is one that helps you longer term. Attracting new clients and new opportunities is the value of building brand for yourself, your book and your business.
Annie Jennings PR is a top national PR firm specializing in booking credentials authors and experts in major media. This type of big brand media can attract new opportunities to you. If the media placement is an online placement that has a high-page rank and links to your site that’s known as SEO gold.
Book publicity can offer a spectacular return on your investment (ROI) in numerous ways. With #AnnieJenningsPR “THE RETURN ON MY INVESTMENT WAS SPECTACULAR!”
The return on your marketing investment
There are many book publicity benefits for anyone who promotes their book in various ways. One your book marketing campaign has ended, your work promoting your book and building and creating your brand does not disappear. It lives on and gains power the more you obtain more visibility. Your brand will continue to grow over time if you continue your marketing efforts. That is, keeping your name, your book name and company’s profile out in the media world.
Plus, networking offline with others such as speaking at conferences, creating a podcast or even lunching with meaningful connections.
Why is a link back to your website powerful for your online authority?
Any media opportunity that offers a link back to your website is especially powerful. Not all media placements offer this option but when they do want to link back to your website or link to your book, you gain a significant SEO authority advantage.
Link backs from a high-authority site such as an online media site acts like a vote of confidence of your brand. Link backs let the search engines know that others with online authority think that your content is important and socially relevant.
Book publicity builds online authority for the author
When high-authority online properties link back to your site, their authority status transfer power to you.
Link backs to your site from a high-ranking media site or other type of site increases the traffic to your site. As readers or listeners enjoy your information, they may wish to find out more about you. Hence, the power of the link back. Your interests audience can click over to your website and connect with you via your Contact Page and your email and phone number if that is included on your website.
The key benefit of book publicity is that anything can happen. Someone looking for your area of expertise for an opportunity can take notice. They can contact you. The media offers not only a transfer of authority but also trust and social proof of your expertise.
When a high-page ranking site link back to you that drives traffic to your site as well as influences your search engine results in a positive way.
Real client says, “Annie’s team of professionals developed a powerful platform for me that has opened new doors, leading to hundreds of thousands of dollars in new business. With all my new PR exposure, my book was purchased by a major publisher. I’d say the return on investment was spectacular.”
Annie Jennings PR book publicity services firm provides clients with bookings on major radio talk shows within the major markets. Bookings can include the nationally syndicated radio talk shows that reach across the nation. Radio allows you reach tens of thousands of listeners or more easily. The interviews are done over the phone amplifying your name, your book, expertise and brand.
What’s another PR benefit for authors?
Keep in mind that the more book publicity media you get, the more you qualify for even more media. A general rule of thumb is that the media will always want to book the most quality and talented source (author or expert). The media you get with your book publicity campaign builds current media assets. The media assets act as  a social qualifier and third party authority proof of concept.
What is the Annie Jennings PR Performance Publicity Program?
Credentialed experts can also qualify for the #AnnieJenningsPR Performance Publicity Program where clients are presented to the media without an initial upfront monthly retainer. In fact, there are no retainers at all. Retainer publicity firms general model is to ‘try” to get your exposure but they still charge you their monthly retainer just for trying to be successful for you. If they don’t secure a media placement for you, you still pay for their efforts. Annie Jennings PR does not TRY to get you booked. We pursue secured media placements. There are only client fees for actual media placements that publish or air as promised.
Performance Publicity is essential to help authors achieve their highest potential. Our book publicity PR Firm pursues media bookings that can help you reach your goals and objectives.
Want to talk about your book publicity strategy?
