Publicity Success Real Stories
In this podcast, we’re talking with Attorney & Legal News Analyst, Richard C. Bell, who was featured by CNBC.com, CNN.com, NBC News, ABC TV, BusinessInsider, The San Francisco Chronicle and also heard coast to coast on more than 3,000 radio stations during his #1 big city national radio campaigns! This included top stations in top markets such as New York City, Chicago, Philadelphia, San Francisco, Houston, Denver, Seattle, Miami, Vegas as well as numerous National radio shows with Westwood One, SiriusXM, iHeart Media and more! We asked Richard the following questions about working with our publicity firm, Annie Jennings PR.
Richard is now a media news analyst: After reading many of Richard’s media accomplishments, our podcast interviewer and radio director, Stacy, said to Richard Bell: “Richard, you are definitely a legal news analyst now that’s for sure!”
And Richard responded with “Thanks so much. That is certainly thanks to Annie Jennings PR. I mean that! I came in with zero in radio and television!” Annie notes that now he is a sought after media news analyst on socially relevant issues in his area of expertise.
What have you seen as the ROI (return on your investment) on your publicity with Annie Jennings PR?
The only word would be EXPONENTIAL IMPACTÂ – my social media, my website traffic. Frankly, when I started these were not the things I paid attention to because I am an attorney. I have a trial practice. I am an author. I am very busy. I am not a marketing person.
Once I started this campaign it is unbelievable what happened in terms of exposure. I cannot even begin to tell you how much it has exceeded my expectations.
Tell us about your unlimited media training that is included in Annie’s radio publicity campaigns?
As an attorney I am in a profession and I appreciate professionals. And Jason is the ultimate pro. Not only did he train me before I went on the air to go over things, Jason did a number of mock interviews with me. Jason would listen to the interviews and critique them. He would spend a lot of time. We would go through the interviews together.
Everyone has given me whatever time I have asked for from them. There has never been a time when my call is not returned or my email not returned. What I like most about Annie Jennings PR is that its all personal. I have my own practice, and have for over 30 years and I pride myself on the personal attention I give to my clients.
That is actually what I have gotten from your firm. It’s not a gigantic big celebrity firm where the celebrities get all the attention while everyone else gets crumbs. It is completely the opposite.
I came in with zero in radio and television. I was treated as if I was a celebrity bringing in the biggest business to the firm.
What was it like speaking with Annie for the first time regarding your publicity goals and objectives?
I had the initial conversation with Annie. I hate people that try to sell me things. Â I am a smart guy. I pick juries for a living. Annie was not trying to sell me things. She explained to me the publicity and marketing services she provides.
Annie explained to me the possibilities without selling the possibilities, just telling me how the field works.
One of the things that really caught my eye was when she said that the fees are based on performance. Since I am in a field where I charge my clients on a contingency fee I know the motivation of a contingency fee to do well. It’s a big incentive. If I don’t win for my clients I don’t get paid. I understand how that works.
Apparently that is very rare in the field of PR.
But Annie was more than willing to put her money where her mouth is and she meant it.
What would you tell someone who is thinking about working with Annie Jennings PR for their branding, marketing and publicity?
You want to work with people that are honest, people that have integrity, people that care about not just you but about the kind of message you are putting out in whatever your particular field is. These are the people you want to work with.
I have never been asked to step outside my area of concentration. I have always been consulted in the subject matter. They would ask me if the subject matter they were considering for a media pitch was comfortable for me.  Everyone got to know me. It was so important that I work with honest and compassionate people.
I am all in. Totally all in with Annie Jennings PR.
I really just want to thank everyone at Annie Jennings PR.
Everyone has been terrific to me and have treated me like family and I feel the same way.
It’s really easy to tell the truth about Annie Jennings PR.
To learn more about Richard C. Bell, his books and services, please visit www.877calllaw.com
Get your advantage: Would you like to speak to Annie about your publicity, branding and marketing strategy? Annie says, “you would be surprised at how effortless we make it seem to the client, when meanwhile, we are implementing high powered strategic branding, publicity and PR strategy for our clients that gives them a tremendous advantage in many ways.”
