Create A Competitive Advantage Publicity Strategy

You can create a competitive advantage using a publicity strategy. The PR strategy is designed to position you as a top “go to” expert in your field.

Your book marketing strategy provides many benefits. Not only do you promote your book but you promote your name and area of expertise. This PR method helps you build a strong brand give you a powerful competitive edge.

Author PR is excellent for your book promotion, your reputation as an expert in your field, name recognition for you, your book and your company. Author PR is a multi-faceted approach to creating the best scenario for you to reach your optimal level of success. Media placements offer the chance to add power to your brand and of course, supercharge your search engine optimization (SEO) results and more.

Publicity Strategies For Competitive Advantage

Want to build a powerful brand that creates lots of prestige and power for you and your business? Publicity offers tremendous opportunity for you to up level your brand and compete more effectively.

SHOWCASE YOUR KNOWLEDGE & EXPERIENCE: Expand your exposure to your target market and showcase your expertise, consistently over time. By up leveling your national expert status you will be able to impress and influence your target market and build up your brand.

BUILD UP COMPETITIVE BIO: Want the competitive edge? Build up your professional bio and enhance your reputation by being the quoted or commenting expert in the news, on the major online media sites, on radio talk shows and on both local and national TV shows. It’s important to be socially relevant to the issues currently of interest in your area of expertise.

GET YOUR NAME MENTIONED IN PRINT, ONLINE AND BE A GUEST ON TV SHOWS: :It’s more important than ever for your clients, both the ones you have and the ones you are targeting, for your commentary to be seen in and heard on the media that is significant to your marketplace. How hard is it to get booked on TV shows? Authors tell our firm that they find it very difficult to first, get though to the booking producer and secondly, they are unsure of what to say when they get them on the phone. They are right. It is hard. And yes, it’s difficult for an author without PR training to understand what the show they are targeting might be looking for in a guest and then present a carefully and targeted for the show segment idea. This is where the publicity professionals at Annie Jennings PR come in handy. Their vast experience allows them to create the correct segment that speaks to the show’s audience as well as package the guest to they become a very good match for show’s profile.

STAY VISIBLE, DON’T BE AFRAID TO INVEST IN YOURSELF: It’s true that in any business competition is intense. You need an advantage. That advantage is being seen and heard out in the media as a leader in your field. Your company will achieve name brand advantage and be in the running for new business.

PUBLICITY INVESTMENT: Investing in yourself with media placements will earn you a lucrative return on investment. The more you are associated with name brand media the better return you will receive. But this is where knowing your PR firm and its strengths become important. Always work with the PR firm that allows you to target specific media that advance your goals and objectives. At our firm, we work individually with each client to create the correct PR strategy for them that allows them to achieve their optimal potential. Gone are the days where you pay a monthly retainer to a PR firm for them to do the best they can when you can hire Annie Jennings PR for campaigns that are guaranteed deliverable and/or fall under our pay for placement model that allows you to invest your publicity dollars where they can do you the most good. Experts who seek to rise to the top of their industry love this pay for performance model as they know to be a respected expert in their field they need placement in the biggest name brand media that matches their area of expertise.

SUCCESSFUL AUTHORS & EXPERTS DO THIS:They showcase their experience, wisdom, knowledge, credentials and expertise by appearing on radio talk shows, TV news and talk shows, in newspapers and magazines and/or on the major online news sites as the commenting or quoted expert. Next, they share the good news with their communities via their social media. The nice thing about landing media placements is that they can be re-purposed many times over giving you valuable content to stay active in your social account. We think that your level of social sharing factors into your search engine optimization rankings and should be part of every PR campaign. Yes, Annie’s firm teaches you how to make the most of each placement as they prepare you to make the most of your publicity campaign.

REAL STORIES OF CLIENTS WHO USED PUBLICITY FOR SUCCESS AND NEW CLIENT STRATEGY: Listen to real publicity success stories of subject matter experts, authors, industry professionals and consultants on how PR booking have helped them with their success at publicity success stories.

INDUSTRY THOUGHT LEADER: Annie Jennings PR is famous for her guaranteed deliverable radio talk show campaigns and the famous pay for performance publicity programs. Annie Jennings PR helps you identify your news worthy message to achieve your optimal potential.

Don’t miss your chance to work with us as some people say “magic happens at Annie Jennings PR”.

Create Competitive Advantage

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