Book Publicity Programs
Annie Jennings PR Optimizes Your Publicity Strategy
Your highest potential: Want to get the best book publicity strategy for your goals and PR objectives?
What do you want to achieve? Most authors want to get the most bang for their buck in terms of the deliverables, that is, what do they get for their money? At Annie Jennings PR, the focus is always on you and what you would like to accomplish with your PR outreach. This allows us to create the right media publicity campaign that, given our experience, will be the best choice for you. This is with your goals and other assets you bring to your publicity outreach program such as topic, credentials, experience and more.
There is a PR campaign for everyone. The question is “what is the right book publicity strategy for you?” That’s the question Annie Jennings PR seeks to answer for you. What is the best way “FOR YOU” to achieve your own personal goals? If you tell Annie what you want to do, she will help you develop a plan for getting you there.
Book Publicity & Promotion Is About Investing In PR Assets
What’s your ROI? Your PR should always be earning you a ‘return on investment (ROI). It’s about investing in yourself and your goals. When talking about money spent on publicity and PR strategies, Annie believes the strategy should wrap around the concept of investing your marketing dollars and not squandering them. But how do you know the difference? What is investing your dollars and who will squander them? Investing your publicity money is when you can expect to get something of value such as better positioning in your marketplace, an elevation of your brand, more influence, credibility and clout in return for your investment. Investing is when you get a publicity asset that you can leverage to your benefit. This is called investing in active PR vs investing in passive PR. Squandering is putting up a lot of money but the value of what you received in return is way below your investment. Annie can guide you on how to choose the right PR firm for you to help you. Publicity and promotion is the FUN part of growing a business or promoting a book. Annie likes to take the stress out of it for you. Enjoy. Fun! Reach People! This is what PR is all about. It’s time now – you worked long hard hours in the past – but it’s time now to have the time of your life!
Be heard. In the world: Active PR is YOU out in the world, contributing and attracting new opportunities by sharing your message and reaching people. Passive PR is when you just sit there waiting for the phone to ring.
Active publicity is Annie’s specialty and that’s what makes your phone ring. Passive publicity is associated with retainer publicity where you pay a monthly fee, and many times quite high, for the other firm just “trying” to get you some media placements with no guarantee of delivery. That’s squandering.
Investing your book publicity dollars is about earning a return on investment in a way that empowers you.
Active Book Publicity Is About Getting Actual Media Placements
Invest your PR dollars: Again, there are many ways to spend your book publicity dollars. However, there are many ways of wasting your money as well. We like when our clients earn a return on their investment. They are heard in the world. They report that good things happen to them such as they attract new opportunities such as speaking events, book deals and new clients.
No squandering allowed at Annie Jennings PR: The other way of spending PR dollars, which can be referred to as squandering your marketing budget, is to buy passive PR. An example is no impact PR could be press release distribution where at the end of the day, nothing much really happened. A mistake authors make is to forget that any money spent on PR should have a return thus giving the author added value. At our publicity firm, we offer guaranteed deliverables for active publicity whereas most other firms will only offer to do something for you but with “no guarantees” of getting any meaningful media or publicity placements at all.
Annie Jennings PR Firm For Your Book Publicity – Get The Best Publicity
Having worked with thousands of authors and experts, Annie Jennings PR, has developed one of the most powerful publicity strategies in the industry.
The famous and highly-regarded Annie Jennings PR book publicity campaigns are designed personally for you, according to your goals, marketing strategies and desired outcomes.
Authors love to work with our firm as they collect impressive media that can be leveraged into more opportunities, speaking engagements or book sales. They empower their brand. They empower their future.
Successful authors do NO do this: But the one thing they do NOT do is buy the type of publicity that is wrapped around the word “try”. This is where the author still pays for their campaign but the action is centered on “trying” to deliver placements. But if the PR firm does not get any media bookings, well, nothing is guaranteed to the author as per the monthly retainer contract.
At Annie Jennings PR, there are NO RETAINERS!
Annie says “why about anyone page for services unrendered? This concept has never appealed to me. What is the incentive for the publicist to venture out into the choppy waters of PR? Hey, it can be tough out there. Hopefully, you will never have to experience what’s it is like to be a publicist. It’s challenging and NOT for the faint of heart or the unskilled. The way we do business we go out into those choppy waters but we bring with us the skills to survive. There is no try. THERE IS ONLY DO.
We go out into the world of media with the intent to deliver the outcome. The result is strong, savvy, talented publicists who are empowered. They have long-term and meaningful relationships with the media.”
Authors love that our firm backs our publicity and promotion campaigns with our famous performance guarantees. Authors love that Annie Jennings PR is an author advocate and works for the betterment of all. At our firm, the emphasis is on our clients and how can we help them share their message with people everywhere.
Authors may not know how to get started in their book publicity but Annie does. Our firm will only make you an offer for a publicity campaign when we have a meeting of the minds. We understand your goals and you understand what publicity and media placements can offer you with respect to your goals. Authors say they respect Annie for her integrity and honesty. They say to Annie “I admire you. Others will gladly take my money but you carefully map out a plan in our first phone call that shows me that you understand me, my goals and objectives. This way, we know in advance if we are a good match, All this, in the first phone call.”
Unlimited Media Training Comes FREE In Your Publicity Campaign
Annie likes all of her authors, experts and speakers to be totally prepared for their media experience. With this in mind, Annie provides her clients with unlimited media training from an award-winning former news producer and booker. Why not be amazing on the air? That’s what Annie thinks you should be – totally amazing – savvy, prepared and confident.
Get Your Free Media Training For Your Publicity
Unlimited free media training by an award-winning former news producer and guest booker is offered with all of our radio campaigns. Radio publicity media training is conducted via telephone. You’ll learn great guest interview skills. You will be prepared, confident and savvy for your first booking. Plus, you have unlimited media training access to our on-staff media trainer for the entire length of your publicity campaign. Our authors tell us they felt extremely taken care of every step of the way and prepared and confident in their interviews.
Free skype media training is offered with our performance-based TV media opportunities. Your personal, on-staff media trainer will review all of the components you need to know for your TV appearance such as set design, seating, attire, colors, image, where to look and when, how to answer questions, how to promote your book in the interview and help you create media-friendly concise answers to the questions you are expected to be asked. Your media trainer also goes over how to answer any questions you may not want to answer or don’t know the answer to. No worries. You’ll learn the media skill set you need to be successful.
If you doing the interview via Skype or Zoom, your media trainer will go over how to set up your computer height to capture your best look, how to set up your lighting and background, and how to stay focused on the camera while you are on the air.
Unlimited media training is packed with benefits: Your media training will help you in many other ways such as speaking, presenting in sales calls, for interviews with media for online publicity. Traditional media is very strong in that not everyone can get booked. With millions of books available, traditional media candidates are hand-picked from hundreds if not thousands of pitches. It is quite an accomplishment for authors when the media says yes to a radio booking, TV and/or online media booking. You beat out a lot of others to land that opportunity. Your publicist knows how to get past the crowd for you to be seen as one of the only choices, if not the only choice, for the media opportunity. The next thing you know, it’s YOU on the air, on the show, in the online media venue!
Annie’s professional PR publicity team has tremendous experience. Each publicist has from fifteen to twenty years of working in the media. They have developed the professional publicity skill set that lands client bookings. They have established meaningful and long-term relationships and plenty of media contacts.
Annie offers guaranteed deliverables for her famous radio talk show campaign that must be met and these deliverables are in the Contract.
Plus, Annie’s PR firm offers a well-established and successful performance publicity program. Clients work hand in hand with an effective and talented PR strategist to achieve specific and powerful goals. These achievements help our clients empower their brand and move their business growth strategy forward.
Radio talk show campaigns elevate you to the top level as your appearances are only major shows in major markets. This radio campaign offers a guarantee of performance, unlimited media training so you can learn great guest interview skills, and comes with personalized publicity materials created by media savvy, experienced PR professionals.
Invest in yourself: Annie Jennings PR says that your publicity outreach and marketing dollars should NOT be considered an expense to be thrown away with no return on your investment (ROI), but an investment in yourself and your future. With this in mind, we offer our famous performance publicity programs as well as guaranteed deliverable radio talk show publicity campaigns.
Real publicity client says: “I have never heard of any PR company guaranteeing their deliverables. Just Annie. The other make lots of promises but then nothing happens.” – Joan Ifland PhD, Author
Radio Talk Show Campaign Book Publicity
Book publicity works great on radio talk shows: You can mention your book on the air to high-impact radio audiences. Authors say that Annie offers the best radio campaign in the industry. And here’s why: Not only do authors get free unlimited media training and top-notch experience publicist, author get booked on the major radio talk shows in the major cities in the country. All of the radio interviews are guaranteed to be on the high-impact, high-listenership radio shows in the major radio show markets and/or on the regional or nationally syndicated shows that broadcast across the USA. The markets are ranked according to population and can tally up to 300+ markets. Right out of the gate, Annie is skewing your outreach to the top markets in the country. The syndicated radio shows reach across the country allowing access to the smaller shows and cities. They should be able to hear your message too.
Authors Get Book Publicity On Big Radio Shows In Major Markets
Clients work with our professional team of publicity experts who help them create their optimal message. Authors are allowed unlimited media training for their radio campaign. Your media trainer is an award-winning former news producer and booker with a national network.
Each radio campaign comes with a guarantee of performance. And there are no bookings on college radio shows, internet shows, low listenership shows, shows in the middle of the night or in the middle of nowhere. It’s not because those shows are not good. They deserve to hear your message too. We reach them via syndicated shows that can go out to hundreds of stations.
Of course, if anyone offers you the opportunity to be a guest on a smaller show in a smaller city you could say yes as it’s good to be heard whenever you can. But here at Annie Jennings PR, you are here for an unsurpassed radio campaign that is the best radio campaign your money can buy. You get bookings on the high impact, high high-listenership radio shows and/or on the syndicated shows that can bring your message out coast to coast.
High Impact Book Publicity
You also get booked on any regional or nationally syndicated shows that have a show profile that accepts your topic. Working hand in hand with our talented radio director helps you define and expand your message where you can, so you can qualify for the profiles of the biggest shows in the country. You only get the creme de la creme bookings on radio talk shows that have a profile that matches your messaging so you have an audience with a natural interest in your topic. Nice? Yes!
Book Publicity Via Telephone – Reach Across The USA Fast & Easy
And another big plus? The radio show are phoners meaning the stations generally call you for the interview. Think about it, from the ease of your own home, you can “tour” the USA via telephone. It’s like walking into a speaking event with tens of thousands in attendance waiting to listen to your every word. You certainly reach the show’s built-in audience. Our unlimited media training also takes place over the phone so you can be a savvy guest that the show loves and so do the listeners.
Book Publicity On TV Shows
Annie Jennings PR provides authors, experts and speakers with access to appearances on many sought-after influential TV shows that will strengthen their brand which in turn, gives them a tremendous competitive advantage. Annie’s professional publicity services include media placements on local and regional TV shows as well as the major national news programs and networks. Authors are personally prepared for their TV appearance using Annie’s proprietary strategy that creates the perfect environment for you to excel.
Appearances on TV shows are in demand as our authors love showcasing their guest appearance on their websites, on their social media and posting on Youtube. But these shows are in high demand. Not everyone can get booked. That’s why many top experts come to Annie Jennings PR because of her well-established history of success in booking major media TV shows. They know that with Annie’s professional publicity team’s experience they are working with the best and with publicity experts who have decades of relationships built up with the media outlets.
Clients also love the way Annie works – with guaranteed deliverables for the top radio campaign in the industry and with her famous pay for performance publicity model where clients are mentored as high up in the media as their topic, credentials and dreams allow them to go yet they only pay for secured media placements.
Book Publicity In Prestigious & Influential Online Media
Annie Jennings PR is particularly strong in booking the most prestigious online media that allows for widespread exposure both by readers and via social media. Authors and experts alike love online media placements as more and more of these major media sites are linking back to the author’s website signaling authority status to the search engines. Authors report more opportunities coming their way from being seen online in the most respected media. They enjoy the SEO benefits as links from high-ranking media are considered SEO GOLD. Online media reports high unique monthly visitors as online access is readily available on mobile devices.
It’s important to be everywhere at all times, as Annie says.
Annie’s professional publicity team offers valuable expertise and enjoys a high-quality reputation. Annie Jennings PR is respected not just by authors, but by the media as well.
Book Publicity Programs For Clients With Major MediaAnnie Jennings PR is a publicity firm that works with lots of national media including prestigious media outlets of CNN.com, FOX News, MSNBC, TODAY, CNBC, TIME Magazine, Inc., Entrepreneur, Fortune, Success Magazine, Fast Company, US News & World Report, The Street, AOL.com, YAHOO.com, MSN.com, Redbook, Cosmopolitan, Woman’s World, Woman’s Day, Ladies Home Journal, Men’s Life, Wall Street Journal, Washington Post & many more. Annie’s PR firm specializes in booking the top media in the country and has done so for many years. Book Publicity With Top PR FirmNot all PR firms are created equal. We specialize. And so do many others. Annie Jennings PR is famous and highly acclaimed for our pay for performance publicity programs, expert status credibility building programs and our guaranteed deliverable radio publicity campaigns. Annie Jennings is well known for her BLINK FACTOR where she instantly knows why you are good and why you deserve to get booked on the media of your dreams. Working with a talented, insightful and driven-for-success PR team will only work to your advantage. When you trust in us, the world opens up for you our clients say. Authors Love These Book Publicity Programs – Big Media Builds Brands – Brands Sell BooksAnnie Jennings PR helps you identify and develop your book’s messaging or your expert status newsworthy message to achieve your optimal potential. Annie Jennings PR books the national media every day with clients appearing on all national shows and networks and in the major print and very influential online media as well. Many clients say that they never thought they would be able to access the bigger TV shows or the higher listenership radio talk shows but say their experience with Annie Jennings PR has allowed them to rise higher than they expected. Annie does not make promises she cannot keep and she has a strategy for just about any client. We know what works and just adjust the strategy accordingly and as needed. I know, it sounds so easy. But that’s only because we perfected the strategy and worked successfully with it for so long we know what tweaks to make where for any client so the strategy works for them. Guaranteed Deliverable Book PublicityThe famous Annie Jennings PR campaigns are either guaranteed deliverable or pay for placement. Annie takes responsibility for all that she can control and influence. Many authors love this about Annie as she does not use the word “try”, she simply “does”. Annie and her team pitch to the media with the intent to bring you your media placement. Yes, we go after the booking with intent and we love it. Your entire PR firm is entrepreneurial in nature and loves nothing more than being more creative, more talented and more successful each and every day. You want a PR firm like this one working for you. Don’t miss your chance to work with us as some people believe that “magic happens at Annie Jennings PR”. Please let us know all about your publicity goals and dreams. We are standing by to help you. The signup box to set up a time to speak with Annie is below. We look forward to hearing from you. Annie Jennings PR provides top-quality, professional NYC publicity and Los Angeles publicity on the major national TV shows. BIG CITY RADIO TALK SHOW CAMPAIGN FOR BOOK PUBLICITY PROGRAMS: Find out how you can get booked on radio talk show interviews in the top, most influential markets and shows in the major markets and nationally syndicated shows and networks. Share your message with people everywhere, create national expert status and enjoy success! Radio talk show publicity allows you to tour the country via telephone interviews. The radio interviews are conducted via telephone making radio talk show publicity a great choice for getting your message out quickly and affordably. Being a guest on a radio talk show also teaches you a valuable skillset that you can use in other areas such as appearing as a guest on TV shows. You will learn how to be a great conversationalist, a welcome guest and a sought-after contributor. |
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Book Promotion Resources
It is important for authors to know all they can about the publishing, marketing and promotion resources available to them. These resources include publishers, self-publishers, agents, book distributors, freelance editors, ghostwriters, media outlets and publicity firms that specialize in your area of expertise or the subject matter of your book.
Self Publishers, Self-Publishing, Book Publishers & Distributors
https://outskirtspress.com/selfpublishing.html
https://press.barnesandnoble.com
Media Outlets
Authors and experts are advised to follow, read and/or subscribe to the media outlets that are on their publicity, marketing and promotion goal and objective list. This way, authors and experts can develop a working knowledge of what journalists are covering and what types of stories they are covering. Plus, the author or expert can create a history of knowledge on where the media outlet is in covering issues in their area of expertise.
Below is a list of some of the major media outlets that many of our clients have secured media opportunities in and that are considered among the top of their industry. Being mentioned as the quoted expert in major media outlets creates national expert status, which in turn, attracts opportunities to you. Each media outlet has a profile of its readership and publishes stories and information that will appeal to their demographics.
At Annie Jennings PR, we only pitch qualified experts to the proper media outlets that match their subject matter and other qualifications the media would like their contributors to have. Not knowing this information can put authors and experts at a disadvantage. However, the media respects publicists who know the type of guests or contributors that would work for their media outlets. When you work with experienced publicists and publicity firms you benefit from their extensive knowledge of background information that can get you booked on the media outlet.
Business Media Outlets
This category works well for experts in numerous areas of business from small business to marketing your business, to workplace issues and productivity, to leadership, management, global issues and lots more. Generally, these outlets prefer experienced professionals with credentials who are actively working in their industry. Advanced credentials such as a Masters or Ph.D. are very much welcome although many years of experience in your subject matter is also beneficial. When creating your media BIO be sure to include all of your educations, credentials, media placements and any industry associations where you are a member.
https://www.businessinsider.com
https://newhome.investors.com/
Book Reviews
Authors can add power to their book promotion campaign by seeking out reviews from credible sources. Below is a list to get you started securing book reviews that you can add to the back of your book, your website and include in your social media posts.
https://www.npr.org/sections/book-reviews/
https://www.amazonbookreview.com
Radio Talks Shows For Guest Interviews
Our firm, Annie Jennings PR has booked thousands of book authors on radio talk show interviews. Getting booked on radio shows is one of the best-kept secrets of creating your book’s success. Each show has thousands (to say the least) of listeners that you reach with just one interview. Plus nationally syndicated shows go out to numerous stations allowing you to blanket the country coast to coast with your message. Syndicated listeners can be in the hundreds of thousands of people (and potential readers) or more. Each market usually has more than one radio talk show. Again, research is key to finding the ones that are a good match for your topic. Here are some of the radio talk shows our firm likes to book authors on for expansion of their brand and for book promotion that does a nice job for our authors, in no particular order: