Must Know MEDIA TRAINING And Book Marketing Tips For The Interview
Media Training Tip: Stay on Topic - Prepare Your Talking Points
Media Training Tip: Keep an Eye on the Clock and NEVER Answer “It’s in My Book!”
RADIO CAMPAIGN TESTIMONIAL: "Radio is a powerful strategy for launching your new book or sharing your message," says Annie Jennings, whose firm, Annie Jennings PR, has created the most powerful radio campaign your money can buy. "Most people want to know what the return on investment (ROI) for a radio campaign can be for them. Although the outcome differs for each author, here is how radio worked for our client, author and expert, Reecy Aresty.
AUTHOR SAYS: "After several phone conversations with Annie, I finally decided to hire her, and to date I’ve gotten back 3 times my investment! Not only did she honor our agreement, she over performed! I was guaranteed 10 radio interviews in the Top 35 markets, but I actually had 19 + interviews in the Top 35 markets plus 2 others! Her professionalism, honesty, and values are a rarity today, as unethical business practices are rampant in so many industries.
Thank you Annie – you’re in a CLASS BY YOURSELF!
--- Author Reecy Aresty, Author Of "Getting Into College And Paying For It"
- Never do a show using a cell phone or a headset, both are unreliable! Always turn off your call waiting. Contact your local phone company for instructions on how to do this for an individual call. You can turn it back on again immediately after your interview.
- Hosts may not get a chance to read your book so mostly stick to the questions they are provided, so don’t focus your energy on what the questions will be, focus on giving your best answer to the questions you have provided in your press release.
- If you don’t understand a question asked, ask for clarification. Don’t assume you know what they are asking.
- Prepare your talking points. Know the five key message points you would like to discuss in the interview. Write them down on index cards so you can prompt yourself.
- You are the expert! Be confident, straightforward and prepared in your radio shows. Media training to get ready for your radio campaign is important and is a major plus as it gives you the opportunity to practice your materials and receive top quality, professional feedback.
- Compliment the host when a good question is asked, “That is an excellent question” or “I’m glad you asked that question.” It also helps to draw in your audience.
- Use the interviewer’s name in conversation. It creates a more intimate conversation that the audience feels privy to. And it makes the interviewer feel good too.
- Don’t judge your radio interview by its length. Be prepared for ANY opportunity, they are all potential goldmines. The shorter shows are faster pace so be ready to make your point quickly.
- Sell yourself, not your book or product on your radio shows and through out your radio campaign. If the listening audience likes you, they WILL buy what you’re selling but first, they want to know more about you. Showcase yourself. Answer the questions with certainly and knowledge.
- Keep an eye on the clock. If your radio interview is for 10 minutes, start your wrap up at minute 8 such as mentioning where they can buy your book, your website and any other information you would like them to have.
- Interview time goes very fast. Before you know it the interview is over. Media training is a major plus and will give you a tremendous advantage as you can learn the techniques and strategies to giving a great interview as well as promoting your interests during the interview. If you say “it’s in my book”, the interviewer will cut you short—very quickly.
RADIO CAMPAIGN - GET POWER RADIO: GET THE MOST POWERFUL RADIO CAMPAIGN YOUR MONEY CAN BUY: Our Top 35 & Top 50 Markets & Nationally Syndicated National Radio Campaign is HOT!
RADIO CAMPAIGN STRATEGIST: Annie Jennings PR is a publicity and media strategy firm that works with lots of national media including CNN, FOX News, MSNBC, TODAY, TIME Magazine, US News & World Report, The Street, AOL.com, YAHOO.com, MSN.com, Redbook, Cosmopolitan, Woman's World, Woman's Day, Ladies Home Journal, Men's Life, Wall Street Journal, Washington Post & many more media outlets.
Annie Jennings PR is famous for her pay for performance publicity programs and expert status building programs and is well known for her BLINK FACTOR where she instantly knows why you are good. Annie Jennings PR helps you identify your news worthy message to achieve your optimal potential. Don't miss your chance to work with us as some people say "magic happens at Annie Jennings PR".
TELL US OF YOUR MEDIA TRAINING INTEREST: Please let us know all about your publicity goals and dreams. We are standing by to help you. Here is the form to use with no obligation. Media Training Interest Form
CLIENTS EVERYWHERE - RADIO CAMPAIGNS ALL OVER THE COUNTRY: Annie Jennings clients are everywhere including New York, Los Angeles, Chicago, Philadelphia,San Francisco,Boston,Dallas, Washington DC, Atlanta, Detroit, Houston, Seattle, Tampa, Minneapolis, Cleveland, Phoenix, Miami, Denver, Sacramento, Orlando, Pittsburgh, St. Louis, Portland, Baltimore, Indianapolis, San Diego, Hartford, Charlotte NC, Raleigh, Nashville, Milwaukee, Cincinnati, Kansas City, Columbus, Greenville, West Palm Beach, Las Vegas, San Antonio, Memphis, Oklahoma City, Tulsa, Jacksonville, New Orleans & cities across the USA.
LINKS OF INTEREST ON THE ANNIE JENNINGS PR:
MAJOR MEDIA BOOKINGS: Ask for your consultation with no obligation. Find out how you can get outstanding business promotion by getting booked on major media positioning your business as a thought leader and influencer. Want to new clients? High quality Media is the key!
BIG CITY RADIO CAMPAIGN: Find out how you can get booked on radio interviews in the top, most influential markets and shows in the major markets and nationally syndicated shows and networks. Share your message with millions, create national expert status and enjoy success!
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