You Each Start With $2500 for your branding campaign.
You sign up with Annie Jennings PR. Your primary objective is to create or enhance your brand.
You want big media placements to get their influential ‘pass-through’ credibility.
Annie’s accomplished PR team gets you booked just the way you knew they would. PERFECT. Everything is going according to your marketing strategy.
Now you have impressive media assets that can be leveraged into more opportunities for you.
These results can be Leveraged on your website, in your social media and in your sales strategy.
You have competitive advantage.
You get noticed by new clients and land new deals.
Your current clients pat themselves on the back for working with the best company their money can buy.
Your past clients make a mental note to contact you first thing Monday morning to sign up with you again for more services.
The clients that chose another firm are kicking themselves as they regret their choice.
Oh, and you know that $2,500? Well, it’s now expanded into $250,000.
The other guy or gal started with the same $2,500 . . .
But they went a different way. They decided to ‘go big or go home’ but worked with another PR firm.
Well, they’re home now.
Their initial $2,500 is worth zero.
And six months has passed.
They just keep wondering how come their competitors seem to have all the luck.
You can be successful in business and branding as well, and to do so takes time, strategy, dedication and passion. So, welcome to the playing field!
WHY IS BRANING IMPORTANT TO SUCCESS : Branding helps your client decide on to invest their money. Your name and services have reputation, and that reputation is about branding. The goal is to have your client self select, that is come to you for your services, because they know what you deliver is exactly what they want to purchase.
YOU CAN HAVE WHAT THE BIG BRANDS HAVE: Of course, people can know your name. The big brands invest millions in their branding publicity and never stop. Most companies don't have the millions but they have the desire to be known in their target market. It's possible.
PUBLICITY BRANDING TIP: Clearly identify your business offer first, perfect it and market it. Sounds easy right? Well, brands are #1 for a reason and its not about magic, it's about hard work, strategy, dedication and passion. Big brands are big for a reason. It can take many years to build a brand where clients purchase your services. You can throw money at a problem, but that does not mean you fix it. Big brands earn their spots. You can earn yours too.
BOOK MARKETING, Marketing Your Book, BOOK MARKETING FOR SALES, book marketing, Book Marketing Ideas, Book Marketing Strategy: If newspapers and magazines are on your publicity goal list, start to follow these periodicals. Learn about the content and style and who writes in your expertise. Become familiar with what they have covered so you are pitching a fresh and "next level" article or story idea. When promoting your book or yourself, expect to make about 50 pitch calls before feeling comfortable with the content, style, language and tonality.
Want to jumpstart your branding publicity? Get started today on creating a powerful brand for yourself. First step is to find out if you have a brand already. What doe your client think about you. For example, when you think of Dunkin' Donuts, you think of coffee, right? So, what do you think your clients think about you and your firm when they say your name?
PUBLICITY BRANDING BEGINS WITH KNOWLEDGE: First step, learn all you can about the marketing and publicity strategies of the big firms. This will help you get a view into what they do to stay big and how you can adapt some of the principles to your branding. Pay attention to their advertisement, marketing, commercials and ads. See how they use a tag line or a "branding statement" to their benefit and theme the branding statement through their marketing and branding strategy.