YOU CAN GET BOOK MARKETING FOR YOURSELF, YOU CAN GET PUBLICITY FOR YOUR NEW NEW BOOK. LOTS OF BOOK MARKETING SECRETS: Publicity for book allows you to achieve the media placements of your dreams and with the right publicity strategy you may find yourself landing on the major and influential media.
Authors are always interested in how to market their books in a way that gets them attention, reaches their target market and increases book sales. But is this possible in a saturated market that had almost 2.7 million print on demand books published in 2010 and that's up just 22,000 in 2006 (Bowker Publishing book stats).
In 2010, Bowker reports that the print on demand sector was even higher, coming in at 3.8 million self published book hit the market. Wow, that's a lot of books to sell.
Marketing a book takes lots of time, energy and dedication. Some of your book marketing you can do yourself, but some of it, the professionals can do for you. In fact, it's a great idea of hire people who have talents in a variety of areas to help you.
PR specialists are the way to go as they can achieve more success for you. Again, you can do lots of the work yourself, such as having a book sign party or luncheon and speaking events and offer your book to those attending but getting booked on major radio shows as the guest or on TV shows requires the services of a professional.
POWERFUL PUBLICITY TOOLS ARE THE SECRET TO GOOD BOOK MARKETING: The right publicity tools are key to your book marketing efforts and can make the difference between success and failure. But what do you need to get ready for your book marketing efforts?
Before your first book marketing call to the media such as a radio show in your local city, create the book marketing materials you will need such as an author website. This website should showcase your book, have a book trailer that reveals the message of the book and the deliverable to the reader, a press release that contains all of the relevant information the media will need should they decide to work with you, fully loaded media kits, a video demo of you on recent TV Show or audio demo of you as a guest on a radio talk show.
The idea is that once you capture the media's attention with your initial book marketing strategy, you have to act fast to keep it because the media moves quickly.
Be ready to respond fast because in book marketing, you need to grab opportunities that arise for you as you don't know how long the opportunity will be available to you.
That's how the media works, FAST. And for an author, being able to move fast is good book marketing.
BOOK MARKETING: SET YOUR PR GOALS- CREATE BOOK MARKETING STRATEGY INCLUDING BOOK MARKETING ONLINE: That's right, all successful book marketing strategies begin with a vision. What do you want for yourself? Most authors will answer they want to experience the joy and satisfaction of being able to share their message with people all over the nation or world.
Many authors have learned through experience that book sales are the exception these days and not the norm. Of course, an exception is when the author is able to offer their books after they do a presentation to a group or sell their books in bulk to an business or company that can use their book for training or for a perk to their customers.
The next step in book marketing is to make the vision come true. But again, the market is crowded especially in the self published venue. So it turns out that authors decide to share their message and hope for the best.
BOOK MARKETING TIP: Get started. You have to start somewhere right? So begin in your home town. Have a book party to launch your book and set up speaking events. These starter events get your book marketing going and build confidence. Perhaps you can offer a presentation to a local business or organization. Start networking with the people you know to discover your local opportunities.
One of the biggest book marketing mistakes authors make is to blast the media with a generic press release and this can be a lot like spamming the media. They do not like pitches like this. It is better to target the media you are interested in and create materials that match their profile.
Be sure to watch the TV shows you want to be on and follow the print media that is on your goal list. For example, if newspapers and magazines are on your publicity goal list, start to follow these periodicals. When marketing your book or yourself, expect to make about 50 pitch calls before feeling comfortable with the content, style, language and tonality. Book marketing takes a lot of time and talent. Most of the media is very busy now and it is difficult to get bookings on your own. There are lots of books published each year and with many authors attempting to do PR on their own, it creates too much work for the media to sort through all of the pitches. This is turn makes it harder for you to do your own book marketing.
No worries, you can find a book marketing firm that will work well for you. First thing is to start by searching on keywords that seem to work for your publicity objectives such as book marketing, book promotion and book publicity. You can then review the search engine results to find the best publicist for your goals.
The answer is an easy one. If no one knows about your book, how can they buy it? Book marketing is essentially about sharing the info about your book to your marketplace so your readers can decide if your book has any value to them. If the answer is yes, a certain percentage will buy your book and you will enjoy books sales. The bottom line is that book marketing will sell books.
Another way to look at this question is who is the publicist or book publicity firm that can help me reach my goals and book marketing objectives? That is the question to ask. Choose a PR firm with a proven expertise in providing results in the media you would like to have.
Then find a publicist who is actively booking those media outlets (but remember, you also have to qualify for those outlets in terms of credentials, expertise, media experience and how well your point of view fits into the segments these shows feel will match the profile of their show. Publicists tend to specialize an
d build areas of expertise so the idea is to find a good match for you.
Want to jumpstart your book marketing? Or want to market a book for sales? Create a strong book marketing strategy. You will need to have a comprehensive approach that touches upon a myriad of outreach strategies. These book marketing venues include book marketing parties, events, lectures, speeches, talks at organizations, clubs, businesses and more. You can also go national and get booked on radio talk shows, TV shows, in newspapers and as the contributing expert on major internet media sites.
GET THE BOOK MARKETING SKILL SET DOWN BEFORE YOU BEGIN MARKETING YOUR BOOK: Can the media spot an amateur? You bet!
Your book marketing pitch call is an audition. If you sound shy, uncertain and stumble over your words, the producer will think you will be shy, uncertain and stumble over your words on the air and will not book you. Your successful book marketing strategy and book marketing initiatives and successfully creating expert status for yourself depends upon your development of strong presentation and communication skills and a certainty within yourself that you would make a great guest.
If you doubt that you are ready for media your concerns will show in your presentation style and the media can sense this and this will impact your book marketing, book publicity and book marketing strategy. Preparation, practice and media training can help you tremendously to get ready for your book marketing, book publicity and book marketing idea.,
BOOK MARKETING TIP - MAJOR MEDIA BOOKINGS ARE GOOD FOR BOOK MARKETING: Ask for your free publicity and expert management consultation with no obligation. Find out how you can get tremendous business promotion by getting booked on major media positioning your business as a thought leader and influencer. Want to new clients and new opportunities? High quality Media is the key!
BOOK MARKETING TIP - GET BOOKED ON BIG CITY RADIO TALK SHOW CAMPAIGN - EXCELLENT FOR BOOK MARKETING: Find out how you can get booked on radio talk show interviews in the top, most influential cities, markets and radio shows in the major markets and nationally syndicated radio talk shows and radio talk show networks. Share your message with people everywhere, create national expert status and enjoy the process of helping others with your work. If you focus too much on book sales, you might be disappointed and this is not the goal. Enjoy, share and find meaning in helping others and book sales could happen to you.
BOOK MARKETING TIP - WORK WITH A PUBLICITY PROFESSIONAL: Annie Jennings PR, Book Marketing Expert: Annie Jennings PR is a branding, publicity and media strategy firm that works with lots of national media TV shows, radio talk shows, news media online, newspapers and magazines including CNN.com, FOX News, MSNBC, TODAY, TIME Magazine, US News & World Report, The Street, AOL.com, YAHOO.com, MSN.com, Redbook, Cosmopolitan, Woman's World, Woman's Day, Ladies Home Journal, Men's Life, Wall Street Journal, Washington Post & many more media outlets.
Effective book marketing starts by knowing how your book fits into the socially relevant issues of our time and how you qualify to discuss these issues. One way to increase your ability to get media attention is to blog about the current issues. This way you build up a history of commenting on socially relevant, current news stories so that the media can get an idea of your point of view. If your book is fiction, it's important to discover the underlying theme of your book and how it relates to society.
It is possible for authors to market their own books but it's critical to learn the skill st that helps you create savvy press materials that get the attention of the media. What are some areas of book marketing where authors can get good results? Throw a book launch parties, hold speaking events where you can offer your book for sale via "back of the room" sales, place your book in the independent book stories in your area, schedule book signings at these stores as well, join a book club and lots more. The trouble spot with authors in trying to reach the media. Better for authors to do what they can successfully do and let the book marketing professionals do the rest, such as getting booked as the guest on TV shows and radio talk shows.
It's time for book marketing that makes sense for your topic. Take the time to plan out your media strategy.
Good book marketing centers around the concept of why anyone would care about your book. Figure that out and you are way ahead!
That's right, have a nice big party where you introduce your new book. You will make lots of sales, and don't forget to sign each one!
Speaking events are the most sought after book marketing opportunities as the audience is right there, experiencing you. If you give a great talk, next thing you know they are buying your book. It's one of the most important ways to market a book.
This is another in demand book marketing strategy. Set up book signings at your local book store and create a fun event. Be sure to use social media to invite everyone along with personal phone calls. It's not easy to get people to come to an event so make it appear a lot like a party.