Book Marketing

Book Marketing Commentary

Book Marketing Commentary By Annie Jennings

Yes, It’s A Lot Of Work.  But It’s Also The Chance To Live Your Dream Of Getting Your Message Out Into The World

It’s lots of fun to be an author.   It’s lots of fun to see your story or your ideas in print. It’s fun to dream of sales or of becoming a bestselling author?

But actually selling copies of your book?  Well, that’s when you realize selling books is not as easy as you hoped it would be.

Here are some of the reasons why book marketing has become harder over the years.

Book Marketing Commentary:

Latest figures have shown consumer spending is down. With most of America still in “wait and see” mode, is it any surprise that consumers are not doling out the cash on books?

Book Marketing Commentary:

And with the number of authors at an all time high (Bowker reports the number of self publishing books published in 2010 to be about 767,000, up from just 22,000 in 2006) there are lots of authors all competing for sales.

Book Marketing Commentary:

So now what? Do authors just throw their towel in the ring and say forget about it.  That depends.  To find out if you should marketing your book alongside the other 3 million books, ask yourself these questions:

Did you write your book for more than just sales?

Does your book have a bigger meaning?

Does your book represent your life’s passion?

Can you use your book for showcasing your ideas and skill set?

Do you know why anyone would want to buy your book?

What is in it for them?

What’s in it for the reader?  That’s worth the price of the book?

Book Marketing Secret:

Answering these questions helps you create the book marketing strategy that will resonate with your audience and increase book sales.   Only use book marketing strategy that allows you to touch your reader directly such as radio publicity campaigns where you are on the air or TV publicity campaigns where you go on TV shows to share your message.  Just say no to passive internet press release distribution as you only get buried in a sea of other releases being massively distributed.

Book Marketing Commentary:

Knowing why your book is valuable to the readers helps you create a book marketing strategy that is based in the value your ideas, message or story will have in your readers live.  This way, you are not just another author marketing a book, but an author presenting themes that are helpful to your readers in today’s environment.

Annie Jennings PR is a publicity industry book marketing expert who helps authors and experts get booked on radio shows and on TV shows to help them share their message.

Book Marketing Strategies

Annie’s Book Marketing Strategies

Annie’s Book Marketing Strategies: Using Tweets

Authors are always on the hunt for new and invigorating book marketing ideas.

Why not market your book tweet by tweet?

Book Marketing Tip:

Set up a twitter account and build up a community of followers.  The more people you follow, the more people who will follow you back.  Although building an online community takes time, it will be worth your time down the road.

Book Marketing Tip:

Authors should tweet interesting ideas, concepts and themes are presenting in their books.   Authors should go through their books chapter by chapter and pull out the interesting, conversational sound bites (tweets) that will intrigue the reader)

Book Marketing Tip:

To optimize their book marketing efforts, authors should always include the name of their book in the conversation.  So rather than saying “my book….” Say “name of book”.  Authors should always refer to the name of their book.

National publicist, Annie Jennings of the book marketing firm, Annie Jennings PR says “tweet often and tweet interesting things your audience would like to know about you.

Here is an example of Annie’s last 3 tweets:

HAPPY NEW CLIENT says: “I spoke with 4 or 5 other publicists & Annie is the only one to capture my bigger message & have a vision for me!”

HAPPY NEW CLIENT says “I LOVE, LOVE, LOVE Annie. She is inspiring and can see inside my soul… she knows my message instinctively!”

How does Annie do it?  She has the BLINK FACTOR.  She instantly knows why you are good; many times before you do!

Now, you can do the same for your book marketing promotion.  Just be on the lookout for snapshots of commentary that can help you.

Has your book received a good book review?  Tweet about it.

Are your readers giving you feedback that they “loved the book”?  Tweet about it

Does your book marketing include being a guest o radio shows? Tweet about it

What about TV? Are you marketing a book by being a guest on a TV show? Well, you can tweet all about it!

Just Tweet!

It’s a great way to market a book and get the book publicity you would like to have.

Want more book marketing and book promotion ideas?

Want to hear how other authors are marketing books?

Check out Annie’s real publicity client audio stories at http://www.anniejenningspr.com/publicitypro.htm

Annie Jennings is a national book marketing and book promotion publicist that works with authors on getting publicity on their books.  Annie Jennings is a publicist to authors who are self published, print on demand or published by traditional publishing houses.