• No college radio shows
• No internet radio shows
• No overnight radio shows
• No low listenership radio shows
• No shows in the middle of nowhere
• No small radio shows on the outskirts of a big market

Book Marketing

Book Marketing Strategies

Book Marketing Strategies By Annie Jennings PR

How does appearing in the media create a competitive advantage for a book marketing campaign?   Successful business strategy includes employing numerous marketing approaches that are necessary in this recessionary environment.  Appearing as a commenting authority in the media helps create expert status.

Does writing a book create a competitive advantage for you?  Yes, however, book marketing becomes essential to the strategy of creating expert status for you. Writing a book in your area of expertise showcases your knowledge, credentials, wisdom and experience.  Book marketing becomes a natural fit for getting media placements and publicity.  It is in the book marketing process that you can secure media placements that add the power and certainty to your business model.

What are the career advantages that book marketing present?  The book marketing process allows you to be presented to the media as an authority in your area of expertise.  A carefully strategized book marketing campaign can secure influential name brand media placements that act to position you as a viable and current expert.

What is book marketing and how do I get started?  Once your book is written and published your next step is to hire a book marketing publicist that specializes in your area of expertise.  Your publicist understands the business cycle as it currently exists and how your voice, that is your opinions and content of your book, can address the challenges facing your industry.

Is it that simple?  It certainly appears that way.  Your choice of publicist becomes critical as the purpose of writing you book is to empower your career and create your competitive advantage.  If you write a book, but you do not get media exposure then why write the book?  Successful book marketing strategy gets you the media exposure that adds power and influence to your business positioning.  Remember, it’s not about how many books you can sell in your book marketing initiative, it’s about how writing a book can open media doors that secure media placements for you.  One reminder, the more powerful the media outlet in terms of reputation and respect, the more powerful the media placement is for you.

Want more book marketing and publicity education?  Why not visit the famous Annie Jennings PR website at http://www.anniejenningspr.com

Book Marketing

Book Marketing Mistakes To Avoid

Annie Presents Book Marketing Mistakes To Avoid

Are you a new author who wants to learn more about book marketing?

Interested in finding out how to market a book without wasting a lot of time learning the hard way?

National book marketing expert publicist, Annie Jennings, answers your most needed to know book marketing questions especially which book marketing mistakes to avoid.

Here is good book marketing rule:  Avoid fake PR

What’s that?

One way to get tons of fake publicity is via email blasts. “They” promise you that your press release will be distributed to thousands of media sources.

Sounds great, you say?

Welcome to the #1 fastest way of wasting your book marketing money.

Want to know some other book marketing mistakes?

Book Marketing Mistake:

Expecting to be your own publicist.  It’s just a lot of hard work and book marketing for yourself takes a lot of time.  And it’s not easy these days to get in the door of media outlets without being a professional publicity firm.  So what can you do for yourself?  Authors can schedule workshops, lectures, book signings and hold book parties and events.  They can post on social media and link to their book as well.

Book Marketing Mistake:

Not knowing why anyone would want to buy your book.  That’s an important mistake because for buyers to purchase your book, they have to know what is in it for them.  If you think readers should buy your book just because it exists then you are headed for a dead end.  It’s just not happening out there in the real world.  Book sales are not taking place by magic.  They are taking place by targeting the right buyers at the right time with a high quality product that helps in a way they want to be helped.

Want more book marketing and publicity education?  Why not visit the famous Annie Jennings PR NYC area website at