Media Training

Media Training Tips By Annie Jennings PR

Media Training Advice For TV and Radio Appearances By Annie Jennings PR

Media Training Tip 1: People who don’t follow instructions. If a producer says to email or if says let’s talk on Monday don’t call six times before Monday, stick to the time frame agreed upon.

Media Training Tip 2: People who don’t keep their appointment times. When the media calls, be there!

Media Training Tip 3: Experts should understand that they are not the only person the producer is dealing with. Producers get annoyed when the expert takes too much time, do not have their thoughts organized or is expecting producer to package and develop them. That is what your publicist is for!

Media Training Tip 4: If producer asks you about yourself and your pitch, don’t just say go to the website - be ready with your 30 second pitch and five talking points and topics you can describe all within one or two minutes. Be prepared!

SUCCESS HINT: Have your online media kit all set and ready to email the producer or journalist. Also have your BIO ready to go that is stacked with the most essential info to support your expertise. Always inlcude your immediate contact info in the bio!

Media Training Tip 5: Guests who are not good on camera.

Media Training Tip 6: Guests who are not prepared for the interview.

Media Training Tip 7: Guests who are not dressed correctly or do not look like their picture.

Media Training Tip 8: Guests who sound like they are only there to promote something. Too promotional is the kiss of death to the producer–they get in trouble more so than anything else. Producers are on the lookout for this in pre-interview.

I hope you have enjoyed these media pet peeves and in about seven days you will get another tip on what the media likes you to do!