Media Pet Peeves

Posted on January 16th, 2007 in Media Tips by Annie

Give yourself the professional edge and avoid
these common mistakes:

Here are some of the media’s pet peeves.

1. People who don’t follow instructions. If a
producer says to email or if says let’s talk on
Monday don’t call six times before Monday, stick
to the time frame agreed upon.

2. People who don’t keep their appointment
times. When the media calls, be there!

3. Experts should understand that they are not
the only person the producer is dealing with.
Producers get annoyed when the expert takes too
much time, do not have their thoughts organized
or is expecting producer to package and develop
them.

That is what your publicist is for!

4. If producer asks you about yourself and your
pitch, don’t just say go to the website -
be ready with your 30 second pitch and five
talking points and topics you can describe all
within one or two minutes. Be prepared!

SUCCESS HINT: Have your online media kit all set
and ready to email the producer or journalist.
Also have your BIO ready to go that
is stacked with the most essential info to
support your expertise. Always inlcude your
immediate contact info in the bio!

5. Guests who are not good on camera.

6. Guests who are not prepared for the
interview.

7. Guests who are not dressed correctly or do
not look like their picture.

8. Guests who sound like they are only there to
promote something. Too promotional is the
kiss of death to the producer–they get in trouble
more so than anything else. Producers are
on the lookout for this in pre-interview.

I hope you have enjoyed these media
pet peeves and in about seven days you will
get another tip on what the media likes you
to do!

Thanks, Annie 908.281.6201
Work With The PR Firm That’s “All Heart!”

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