Use Publicity To Create Expert Status - Tip #8

Tip #8Watch Your Target TV Shows

Familiarize yourself with your target TV shows.
Get to know the interviewers, their style and
format. Since you will be building a history of
the show’s topic and the angle, you can present
yourself accordingly. To be successful in your
TV pitches, you need to know what the show has
previously covered in your area of expertise.

At all times you should have up to the minute
opinion ready to go. The breaking news shows do
not want yesterday’s opinion but today’s –
given all of the new, relevant events of the day.

Then, when you pitch to your contact, they will
be impressed with your level of knowledge about
the show!