8 Tips on How To Be A Dream Guest - Tip #3

TIP #3

Prepare Talking Points For The Pre-Interview With
The Journalist Or Producer

Prepare your talking points in advance of your
pre-interview or interview with the media.  This
way, you will appear to have command over your
area of expertise and knowledgeable about the
issue under discussion.  You will avoid stumbling
for thoughts or concepts.

If the media doubts your ability or expertise in
the pre-interview, they will not use you for the
placement.  They simply have no choice.  Their
job is to book top qualified experts and if you
indicate you are not that, they have to move on.
As Annie Jennings PR has said for many years,
think of any contact you have with the media as
an audition.  Everything you do is evaluated by
the media with the thought in mind - is this
person the perfect expert for the story or the
segment?

You can make the media contact confident in
choosing YOU if you are ready and prepared to
discuss the topic.  Create at least five
discussion points on the topic before you speak
to the producer or journalist.

You’ll be happy you did!