How To Create A Powerful Platform 18 Point Checklist - Tip #2
Platform Spoke #2
Have you achieved Expert Status by getting
media placements on TV, Radio and the Internet
and in Print article such as newspapers and
magazines? Have you appeared on national TV, had
an article written about you? Have you received
media coverage in any other country? Are you
mentioned in any national magazines or industry
trade magazines as the commenting expert (just a
quote will do!).
Have you been branded to the media? When the
media thinks of your area of expertise, do they
think of you? Does everyone in the media know
your name? (If you think you need branding to
the media, be sure to let me know as we have a
program specifically dedicated to achieving this
outcome for you!)
So already with items #1 & #2, you have the first
components of your Platform - evidence with
books, special reports, audio products etc. plus
appearance or placements in recognizable media
outlets. Good start!
If you have some articles written etc or
appearances in the media add them to your website
and to your bio. This will give you bio lots of
credibility.
Should you be one of Annie’s experts? Yes!
Annie will keep you notified of media
opportunities that are right for your area of
expertise!
You can say YES! to the ones that are right for
you.
Your media opportunities help you build a great
platform and prove to the media that you have
achieved expert status within the media industry.
So pack your platform with high level media
placements!
High level means recognizable media outlets.
It’s ok if you just get a mention or a quote in
the magazine (for example), the important thing
is that you were chosen as the expert and NOT
someone else.
Annie Expert Sign up link is below.
Why does the media work with Annie Jennings PR?
A journalist working with an Annie Jennings PR
expert knows that everything will be perfect! A
journalist trying to work with someone calling in
for the first time realizes that they are taking
a gamble and with time so short, sometimes the
journalist simply prefers working with a high
powered PR pro whose business it is NOT to make a
mistake.”
