The Annie Jennings PR media bookers were asked to be on an author’s PR team.

Annie’s job was to book the big radio shows in big markets.

And to book the network affiliated TV shows in major cities. 

The client also hired an additional publicity team member.  A monthly retainer-based publicist to do everything else.  This person shall be known as “this guy” for the story.

Here we go:

Month #1: This guy pitches the author to mega TV shows in NYC.  The author is excited by the glitz and glamour of getting booked on the big name media!!!

Annie thought “wow, this guy is really good if he can get all this stuff”.

Month #2:  You would think something would be happening right? 

The only thing that happens is that Annie’s team gets all of their bookings done, including big radio shows in big markets (Annie’s team actually over-delivered and gave the author more shows than he paid for).  They also booked the author on the big city TV on the network affiliates that he requested.

The author puts Annie’s team on hold as they did everything they said they would do.

He is now waiting for this guy to get the NYC TV bookings. 

But nothing happens. 

Uh, oh . . .

The End Of Month 3:  This guy emails us all a gorgeous final report that’s beautifully color coordinated with all of the names of the shows and everything . . .

And the report includes a great big bright red word on each media listing:  PASSED.

PASSED. 

All of the shows PASSED on booking the author.

The question is whose fault is it that the author had to pay a high monthly retainer fee for bookings he did not get?

Is it the author’s for hiring this guy in the first place and going with the retainer model?

Or is it this guy’s, who just did what the author asked him to, and that is, TRY to get bookings?  Can he help it if all of the shows say no?

TRUTH BE TOLD:   Shows have profiles of the types of topics and guests they like to put on the show.  If you are a match; you should get on the show.  If you are not a match you will not get on the show.

HOW ANNIE DOES IT:   Annie’s bookers match up the client with the right show.  And build up the client so they qualify for more shows. 

BEST PART: You only pay Annie’s ‘pay for play’ publicity fee if Annie gets the booking for you.

ANNIE KNOW THINGS:  Does the client need a better demo?  Do they need more media experience to create an influential bio . . . ?

If the client is willing, Annie’s team creates the resources the client needs to be successful, set the targets and then  simply GO & GET!

It’s better to do business with Annie Jennings PR

Annie Jennings is a National Inspirational Publicist who dedicates her life to helping her clients reach their dreams. “Everyone should have the chance at getting their brass ring,” says Annie, who views it as her job to make sure they do. 

Get Publicity Now:  http://www.anniejenningspr.com

More publicity stories at http://www.anniejenningspr.com/blog

PUBLICITY Question For You:  Would You Have Yelled “TAXI”?  Test Your PR IQ!

It’s late afternoon when the call comes in.

A big national TV morning show wants to book a PhD to tape a segment ASAP to air the next morning.

We contact three PhD’s that were within a few miles of the studio.

So, one top notch, highly experienced expert says YES, GO GET IT and drops everything to make it work. 

The next expert did not get back to us quickly enough to secure the segment.  This is the same expert who always says, “keep me in the loop on everything” (but she was NOWHERE TO BE FOUND).

The third expert, and you won’t believe the synchronicity here, had just called our office to talk about getting booked on big national shows and by calling at the moment she did, she put herself in the exact right place at the right time.  She was a little light in her TV media experience area which would normally have stood in her way. She, who had the most to gain, stops to ask, “does it make sense to do the segment?” HELLO?

Does it make sense to be escorted on a silver platter to huge media that other people sometimes literally beg for?

Does it make sense to land a big TV opportunity without the heavy duty media experience that is usually required?

Does it make sense to be in the right place at the right time?

She said no.  It did not make sense to her because her “stuff” was not ready.  She did not have a book (with over 3 million authors out there, the book does not matter) or her new website was not ready (her current website is perfect).

The one thing that did not make sense was that she missed the chance to grab a huge media asset that would save years of trying to get this big opportunity again.

She could have jumpstarted her brand big time.  It absolutely made sense to appear on the show as an expert in her field. 

For an instant in time, the heavens opened up and released their gold into her life . . . but she did not understand what was happening and stopped to question the hand of fate.

She should have raised her hand in the air and yelled “TAXI!”

THE FIRST LESSON:  Learn to grab the brass ring when it is presented to you. You never know when it will be within reach again.

What if . . .

She knocked it out of the park and became a regular on the show?

The SECOND LESSON:   ONLY call Annie Jennings PR when you are absolutely ready for IT TO HAPPEN! Annie Jennings is a National Inspirational Publicist who dedicates her life to helping her clients reach their dreams. “Everyone should have the chance at getting their brass ring,” says Annie, who views it as her job to make sure they do.  

It’s Better To Be An Annie Jennings PR Client!

Book Promotion, Publicity, Get Booked On TV, Get Booked On Radio, #1 Radio Publicity Campaign, Author Publicity, National Publicity

He asked me a great question.

“Am I still relevant?”

This is one important question to ask. 

Because the answer is most likely NO.

But it can easily transform to YES.

How do you know if your message is relevant to your market? 

Here’s how.  They are actively pursuing your services.

You have lots of business 

And the energy around you is high.

But what if you lost your groove?

And your message is lost in yesterday? 

How do you know?

You know because you are struggling for business.

You hate your competitors for getting business that should be yours. 

You pick up the phone and IT’S NOT a new client calling you.

You will only admit to yourself (and perhaps to Annie) that you feel behind the curve.  Left behind.

And your life is a little bit like a dead zone.

The solution?

Update yourself and your message to speak to the issues facing your target market.

It’s called being socially relevant.

But how do you know if you are doing “socially relevant” right?  How do you know what the issues are?

Well, that’s the challenge.  But Annie has the answer and it comes FREE with her campaigns.

Your first step to becoming socially relevant is to work with Annie Jennings PR.

Because all of Annie’s authors and experts are taught how to find their unique point of view that resonates with society today.

Her media outreach campaigns teach you where your social relevance lies.

Annie’s professional booking team matches your voice to the issues of our society.

And then, you go ahead build products and services that your market is willing to buy based on what you learned while working with Annie.

Simple?

It really is!

All you have to do is to meet Annie half way.

Annie finds your voice.

You take it to market!

Don’t miss the real stories of Annie’s client who turned their media outreach into money in the bank.  Listen free at http://www.anniejenningspr.com/publicitypro.htm 

Want great publicity, book promotion, author publicity and/or book publicity?

Get the #1 radio campaign your money can buy at Annie Jennings PR.  Message expansion, finding your social relevancy and unlimited media training all included, only at the National PR Firm, Annie Jennings PR.  

It’s Better To Work
With Annie Jennings PR!