Annie Jennings PR Presents Fun Story On Bird Seed Marketing
DON’T BE THE BIRD SEED By Annie Jennings PR
Just when Annie thought she had heard every question in the book, a newly published print on demand author asks her this question.
Someone wants to introduce him and a slew of other print on demand authors to “certain PR companies” for upfront fee of almost $50.
The author told Annie that something about this did not sit well with him . . . so he asked Annie if this was a good deal.
What happens after the introduction? Annie asked.
I guess if they like you as an author you will be allowed to buy their services, he said.
This reminded Annie of what she calls the bird seed model of marketing.
Where the people trying to sell you services are like circling crows . . .
And their poor customers are like trays of fresh bird seed set out in a wide open field.
“Yum, yum, yum,” said the crows.
“Now that was a tasty snack . . . how many more you got?”
Well, with over 2.7 million print on demand authors published in 2010 (up from about 22,000 in 2006), the crows could have a very delicious feast. . .
So, let Annie ask the readers a question.
What strikes you odd about asking authors to pay to be introduced to publicity firms?
And then if they like you, you might be allowed to buy their services?
*****
Annie Jennings is a National Inspirational Publicist who dedicates her life to helping her clients reach their dreams. “Everyone should have the chance at getting their brass ring,” says Annie who views it as her job to make sure they do!
Annie encourages authors to ask this question when buying publicity services: WHAT DO I GET FOR MY MONEY?
And if it’s not guaranteed deliverables or you don’t pay (like Annie offers) do you really want it?
Annie offers her famous radio campaigns as a guaranteed deliverable where authors and experts are booked on big shows in big markets and on regional/nationally syndicated shows ONLY.
Annie offers TV, Print & Internet media under her blockbuster pay for play performance model.


