Use Publicity To Create Expert Status – Tip #1
Use Radio Publicity To Create Expert Status
Annie Jennings PR Teaches You To Use Radio Publicity To Create Expert Status
Use Radio Publicity To Create Expert Status Tip 1:
Make a list of all of the topics you can discuss along with sub-categories
For example, a Workplace Expert would compile a sub-topic list that included how to deal with gossip in the workplace, the dos and don’ts of asking for a raise, workplace etiquette, tips for traveling with the boss, harassment, climbing the
corporate ladder, handling burn-out and more. Your TOPIC identifies your general category of expertise, while your SUB-TOPICS qualify you for specific topics your media contact might be interested in at the moment. A journalist who is working on an article about tips for getting a raise may not respond to a workplace expert unless they actually see “the do’s and don’t's of asking for a raise” in your sub-topic list.
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