TIP #4

Make Sure The Media Has Your FAST Contact Info!

Always provide the media with your contact info
including your cell phone and fast contact info.
As we mentioned, when the media moves, it moves
fast.   If you are actively seeking PR or are
booked for a media opportunity already, keep
yourself available and able to be reached
immediately.   If you give out your cell phone be
sure it is working properly and also check your
messages immediately so you don’t miss a thing.

If you are traveling to a location for a TV or
radio segment ask for the emergency contact info
to the producer and of course, only use it for
emergencies.   This way, if you have trouble
finding the location you know how to reach your
media contact immediately.