TIP #1

During the pre-interview with the producer or
journalist, please do not attempt to influence
the producer or journalist to slant or change the
original segment idea.  This is because the
article, story or segment idea is most likely
already set in stone by Managing Editors or
Executive Producers and your contact has very
little flexibility.  They are assigned to develop
a story or segment idea according to a specific
set of directives and appreciate your support in
moving the story or segment forward.

Always give the media the info they are looking
for first so they can complete their assignment
otherwise, they might decide to move on to
another expert!  If you do a great job for them,
that is, you are on target and on message without
meandering off topic or discussing topics that
fall outside the scope of the placement, they
will use you again!

Of course, if they ask you about other ideas you
may have, feel free to give them your best stuff!