Publicity Q & A: Why Do Authors Need A Media Website?
Good question!
SHOWCASE YOURSELF: Authors and experts may want to create a media website so they can showcase their expertise to the media in an organized and coherent manner.
BEST AUTHOR OR EXPERT: Keep in mind the media wants to book the best expert for their show or quote the best expert for the article or story. The bigger question is “what is, what defines the best expert” for the media?
That depends.
THE MEDIA KNOWS: Only the producer or journalist knows when they have found the right author, expert or authority for their objectives. However, you can make it easier for them to make the right choice (and hopefully choose you) by developing a media site or a special page on your business or personal site that showcases YOU “media-style”. This way, you make it easier for the media source to make their decision if you have the info about yourself prepared for them in advance. The media appreciates it and you can increase your chances of getting booked too!
MEDIA-STYLE SITE: What is media-style? How should a media-style site be laid out? What are the elements of a media-style website and what pages should be included?
NEXT BLOG: These are questions to be answered in our next blog entry so be sure to visit us again.
PUBLICITY RESOURCES: Meanwhile, loads of special publicity reports are on the Annie Jennings PR website at www.anniejenningspr.com
MORE: Plus, there’s lots more original publicity resource content in MP3 audio format at www.anniejenningspr.com/publicitypro.htm
Pssst! Want to sample a recording? Here is an MP3 from the Annie Jennings PR Publicity Resource Collection:
Media Website Overview With Annie Jennings PR
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