MEDIA Training Tips For Book Promotion With Annie Jennings PR
MEDIA TRAINING! All set to market your book? Time to jumpstart your book publicity stratagy?
BOOK PROMOTION: Want to get publicity for your book or your business?
Media training teaches you the skills you need to market your book and promote your book with ease. You’ll be relaxed and in the know by getting media training before you get started on your book promotion.
Media Training is part of your book promotion and book publicity strategy. To promote your book you will be getting booked as a guest on radio stations and on TV shows. You will be the quoted book author or commentary expert in newspapers, big magazines and on the internet - you will need to be prepared.
For example, the Annie Jennings PR radio campaign is one of the most powerful radio campaigns in the publicity industry. However, to get booked on these excellent shows, it is important to deliver an outstanding interview.
Book authors and experts should always be ready to do a great job for the show. This is important because keep in mind that ratings support the station and interviews drive ratings and if the ratings are good the stations does great.
The radio stations want great guests, timely topics, engaging talented guests who can TALK about the issues important to the listening audience.
NO PROBLEM!
Annie Jennings PR understands the strategy to deliver the desired outcome for the station and the listeners. The Annie Jennings Media Training team teaches authors and experts how to not only share your passion, message and experience with your listeners but to also promote yourself, your website and your book to the listeners.
So, enjoy the book promotion process and get ready for a fun time. Getting booked on radio shows, on TV and in other media allows you to experience your mission in motion. So get out there into world via radio, reaching millions, changing lives and empowering others.
MEDIA TRAINING FOR BOOK PROMOTION - KNOW THE CURRENT EVENTS IN THE NEWS AND YOUR INDUSTRY:
In some cases you will find that the host will want to ask you questions where they have a personal interest and they may not be what you expert. But remember, you are most likely LIVE and on the air, as with radio and TV, so you are pressed to answer. In addition to being ready to talk about the message and theme of your book, you must be prepared for current event commentary and have your segue phrases at hand to lead the host back to your message. I would also recommend to be prepared with an answer to give, while you are thinking of the real answer such as “you know, that’s a great question, I have never really thought about that issue in that way”.
MEDIA TRAINING FOR BOOK PROMOTION - FOLLOW THE NEWS WEBSITES: Be sure to review the major internet news sites such as CNN.com, MSNBC.com, MSN.com and any other news site before any intervew you do with the media for breaking news you should know about given your credentials and topic. You don’t want to be surprised with a breaking news tie-in that you did not hear about. Whenever, you speak to the media you should be ready and prepared.
MEDIA TRAINING - EXPECT DEBATE:
Debate, conversation drives listeners to the edge of their seat. No need to get angry, hostile or take debate personally. Be polite (after all radio is also entertainment), but make your intelligent points. Have any expected controversial commentary from either the host or a caller pre-written on index cards. No need to get flustered. You are prepared and professional. Just make your intelligent points and you will be fine. You can also add buffer comments as “although you make an important point and I value your opinion, I strongly feel . . . . (And go into your comments). Remember, GRACE under pressure.
MEDIA TRAINING - DON’T DO THIS: Never say “I have no idea” as an answer or “I just read it somewhere” when asked for the source of a statistic.
MEDIA TRAINING - SOURCE FOR STATS AVAILABLE: Always have the sources of any facts and statistics at your fingertips. Never make a representation where you do not have the source available.
MEDIA TRAINING - KNOW WHY YOU WROTE YOUR BOOK: Be sure to have a great answer to this sure to be asked question “why did you write your book?” Here is a sample of what you might prepare for yourself: As a professional family therapist who has counseled teens for over 10 years, I have come to realize that a simple set of rules for teens should available in a quicka and easy to read format to help teens make great choices for their lives. With this in mind and as my motivation, I created the most powerful “must know” teen tips in my new book “TEENS RULE (AND WHY WE NEED TO KNOW THAT)” that shares the guidelines of being a successful, happy productive and amazing teen.”
For more hot must know media training tips to help you market your new book go to PUBLICITY at http://www.anniejenningspr.com
For book promotion tips, along with your media training tips, go to http://www.anniejenningsbookpromotion.com
For book publicity strategy, media training tips and PR tips go to the Annie Jennings PR Publicity Blog http://www.anniejenningspublicity.com
