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BOOK MARKETING FOR SALES, STRATEGY POINT #1 of 18 With Annie Jennings

Posted on August 1st, 2010 in Book Promotion and Marketing Articles by Annie Jennings

BOOK MARKETING FOR SALES #1 Have A Developed Author Platform – BE THE BRAND – BE THE RESPECTED SOURCE OF KNOWLEDGE: 

Readers want to buy knowledge and insight from credible sources. They will ask themselves before they buy your book, “who is doing the talking” and “why does their knowledge interest me.  Do they know something I don’t but want to?”  To answer this question these questions for the buy you need to create national expert status

For book marketing for sales, you should be the authority in your field.  Be a trusted source of information and strategy.   Be the brand and be the author they KNOW, LOVE, TOUCH (in that you are accessible, visible) and most of all TRUST. 
 
·         NEW TERM – THE KNOW, LOVE, TOUCH, AND TRUST FACTOR With Touch Being The New Idea.  Let your audience get up close and personal with you.  They will reward you with sales and you will be experience book marketing success!

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