BOOK MARKETING IN DEMAND As Print On Demand Books Published Skyrockets!

Hey Authors, Did You Know That You Are 1 In A Million?

Yes, You Are. 

Did You Know That Over 1 Million Books Were Published Last Year

Industry reports that in 2009 over one million books were published, up from about 300,000 books published in 2006. 

As if that were not enough good news for authors and their book marketing efforts . . .

There’s more.  The print on demand sector for books published in 2009 was about 765,000 books published, up from just 22,000 books in 2006.

Now, that’s a lot of competition for sales.  That’s a lot of competition in book marketing for sales.

This is why you’ll need to know how to market your book, get publicity for your book and create ways for your book to stand out among the others.

BOOK MARKETING TIPS:  With these million mark figures in mind, Annie Jennings PR reveals the 18 ways you can sell books and that you can use to market  – Annie calls this “The 18 Spokes In The Book Marketing Wheel” – a compilation of the 18 things you need to know to create your best chance of making a book sale, marketing your book and getting publicity.  That’s right, it’s about how to SELL books.  Last week, you got a chance to read about the first spoke, and now here is spoke #2 in the book marketing wheel.  And yes, there are 18 of them and if you follow Annie on Facebook, you will get to find out about them all.  Just become a fan of Annie Jennings PR – USA PUBLIC RELATIONS www.facebook.com/anniejenningsprusapublicrelations

A lot of authors think that to be successful in their book marketing and book publicity they have to appear as the guest on the major national TV shows such as one of the morning shows (TODAY Show, Good Morning America or the Early Show).  Many authors ask to get booked on these shows including OPRAH, Larry King, The View are more but getting booked as the guest on those shows is not an easy task.  So why not take book marketing in your own hands? 

Find out how to market your books for sales, create book buzz and get book publicity.

BOOK MARKETING FOR BOOK SALES Spoke #2:

BOOK MARKETING TIP:  Build Community (People who you would like to buy your book at some point in the future):   Build relationships with your community in advance, not just when your book is ready.  Become a part of the community of people you wish to reach with your book.  Join groups, go to events, make friends and get their contact info. 

BOOK MARKETING TIP: While you are writing your book (and if your book is already published you can start right now), go meet the owners of the book store and  get to know the independent book store owners.  Build business friendships by emailing a nice thank you and suggest you get together for coffee. 

When your book comes out or after a while, you are able to ask for an opportunity for a book signing or workshop presentation with their store.  Friends are happy to help friends and there is a concept important in any good business model and that is being a business friend to others. You always want to create a big win for everyone.  Feel shy about making friends?  Think of it this way, without authors like you, there would be no book stores!

BOOK MARKETING FOR BOOK SALES USES FRIENDSHIP MARKETING: 

Annie Jennings PR calls this friendship marketing.  After all, the fun of marketing your book is creating new friendships, touching lives, and creating new opportunities.  Also, these new friends might have some great leads for you that can help you land lots of opportunities. 

BOOK MARKETING TIP: Being a book author is supposed to be fun and not a financial or marketing nightmare.  Forget about book sales or you will put too much pressure on yourself.  You will feel stressed and you will not be having fun.  Focus on sharing your message.  Your book will sell itself with you as its passionate spokesperson.

Remember, the people who are working in the book selling culture in your community can help you tremendously with leads, knowledge and opportunity.

BOOK MARKETING TIP: Friendship marketing  is not about the premise of how much can you get from another person as that simply objectifies the other person as nothing more than a stepping stone,  Friendship Marketing is more of how can we get to know each other better to see if there is a friendship and a mutually beneficial relationship between us.   Business people love to make business connections, this is how the world goes round.  Enjoy it!

NO ONE likes it when you see them as a means to an end, or a non-person.  The key to successful friendship marketing is to enjoy the fun and excitement of living your book in motion.   Sales will happen if you get out into the world and get up close and personal with your target market.

Thanks, Annie
Book Publicist
www.anniejenningspr.com

Want to talk about book publicity?
Tell us at
http://www.anniejenningspr.com/experts.htm

Lots more book publicity and author publicity strategy at
http://www.anniejenningspublicity.com

And book promotion book marketing info at
 http://www.anniejenningsbookpromotion.com

Publicity, Book Marketing, Book Publicity, Pay For Placement Publicity Tips, No Booking-No Fee PR

TRUE PUBLICITY, AUTHOR PR, BOOK PROMOTION STORY:

HER EYES Lit Up  When She Heard About Annie Jennings PR

“When I told her about you,  her eyes lit up”

Someone Was Referring A Client To Me.  The client had ONE and only ONE objective – to share her message nationwide.   The referral source gave me the history.  

1.        The expert has a PhD and is affiliated with one of the top Universities in the nation, 20 years of training and experience

2.        She has diversified areas of expertise from teen issues, to family relationships to behavioral health to deal with difficult times in your life and lots more.  

3.        She lives in a major city with TV bureaus within driving distance.

Annie’s BLINK FACTOR IN ACTION:  

She can discuss just about every topic making headlines.  She can get booked on the most powerful, most impressive, most watched shows in America.

SO WHY ISN’T SHE?

Here’s Why:  

She signed up with publicity firm and paid $3,500 each and every month for a one year contract.  After one entire year, with breaking news and high impact headlines hitting the media in just about every area of her expertise, they have gotten her a handful of small media bookings that amount to nothing more than a hill of beans.

Where’s the big stuff?  

Where’s the big radio shows?  

Where the big TV shows?

If you add it up, she has spent $42,000 over the past year.  What did she get for her money?

SHE COULD HAVE HAD ANNIE JENNINGS PR:  

This is what $42,000 would buy this expert at Annie Jennings PR – guaranteed or she does not have to pay.

1.       Annie’s mega 10 Million Real Live Listener Radio Campaign with bookings on the biggest, more influential name brand radio shows in America.

2.       TV bookings on all of the major networks – no problem at all for us.

3.       TV appearances in any city in the USA including Los Angeles, NYC, Washington DC, Chicago, Boston (you name it; we can book it for her)

4.       Plenty of major magazines and wire service media placements.

The list goes on . . .

NEW OUTFIT FOR TV:  And she would even have money left over to buy that hot new designer suit for her next TV appearance.

The best part of all though, is that, as she personally told me, she worked hard for over 20 years . . .

She is on a mission

She wants a national presence.  She wants to make a difference.

With Annie Jennings PR, she would have achieved her goals.

THIS IS WHAT WE DO:   You see, we specialize in booking the top tier media in TV, radio, magazines, newspapers and the internet.  Not everybody can do this.  

It’s about having the vision for the clients, it’s about instantly knowing how the client fits into what the media is talking about, it’s about being on our own mission to make your dreams come true.

Why?

BECAUSE WE CAN

***************

Wouldn’t You Rather Do Business
With Annie Jennings PR?

TODAY!
All heart, Annie

Do you want to talk to Annie?  Just let us know at http://www.anniejenningspr.com/experts.htm

Check out more publicity resources at http://www.anniejenningsbookpromotion.com

And at http://www.anniejenningspublicity.com

# # #
Annie Jennings PR is a National Media Strategist providing publicity, branding and marketing and media packaging and development strategies to experts, analysts, businesses, corporations and individuals including book authors. Contact Annie Jennings at http://www.anniejenningspr.com

BOOK MARKETING FOR SALES #1 Have A Developed Author Platform – BE THE BRAND – BE THE RESPECTED SOURCE OF KNOWLEDGE: 

Readers want to buy knowledge and insight from credible sources. They will ask themselves before they buy your book, “who is doing the talking” and “why does their knowledge interest me.  Do they know something I don’t but want to?”  To answer this question these questions for the buy you need to create national expert status

For book marketing for sales, you should be the authority in your field.  Be a trusted source of information and strategy.   Be the brand and be the author they KNOW, LOVE, TOUCH (in that you are accessible, visible) and most of all TRUST. 
 
·         NEW TERM – THE KNOW, LOVE, TOUCH, AND TRUST FACTOR With Touch Being The New Idea.  Let your audience get up close and personal with you.  They will reward you with sales and you will be experience book marketing success!

Want more publicity action?  Check out http://www.anniejenningspr.com 

Want more book promotion knowledge?  Go to http://www.anniejenningsbookpromotion.com 

Want lots of publicity tips and PR strategy?  Go to http://www.anniejenningspublicity.com 

All Heart, Annie