Author Strategy – What’s The Difference Between A Good Vs GREAT Author?
Authors Can Get Publicity, Promote Their Book & Share Their Messages

By Annie Jennings PR 

GOOD book authors get some publicity and have been in the media once or twice.  GREAT authors and experts gets lots of publicity and have done radio, TV, and print at the local and/or national level.  GREAT experts are everywhere at all times.  They are out there commenting on the issues and getting their message heard by millions.

GOOD authors and experts have an in depth knowledge of their area of expertise.  GREAT authors and experts have the same in depth knowledge about their topics but also understand know how to apply what they know to what is happening in America and then share their point of view on radio, TV, print and on the internet. 

GOOD book authors have a website that may or may not be a media site or have a media section that has the info the media would want to see.  GREAT authors and experts have a media website designed to make it easy for journalists and producers to find out all they need to know to book them on the show or quote them in the article.   GREAT book author and expert media sites include a media packed professional bio, current professional upscale headshot of the author or expert, a strong TV DEMO with several TV appearances.  The video is important to the media so the media can preview the author’s expertise quickly and easily.

GOOD book authors and experts are well groomed and put together nicely but do not necessarily stand out.  GREAT authors absolutely stand out.  They  have style and look like high profile HOSTS themselves, They look fabulous on TV and have invested in what it takes to upscale their clothes, hair style and make up for TV.  Naturally, they are media trained so they are experienced and appear relaxed and knowledgeable on TV

GOOD book authors experts are enthusiastic about their topic.  GREAT book authors are enthusiastic about everything and come with a great attitude of “how can I help” that comes across beautifully in a phone interview or on camera.  GREAT experts engage the audience, present relevant points and conversation that the audience can actually put to use right way.  GREAT expert LOVE what they do and it shows. (Good authors get confused and think it’s about their book sales and miss the part about becoming a national voice).

GOOD book authors have a good working knowledge about their topic. GREAT book authors and experts have personal stories that relates to their topic in addition to the book knowledge.  GREAT experts are entertainers as well and can help the audience experience their vision.

GOOD book authors try to publicize their book at every turn and miss the bigger picture of how their book can help them gain the competitive advantage.  GREAT book authors and experts publicize themselves and their messages thereby creating a brand and a national status that will lead to future projects.

About Annie Jennings:  Annie Jennings of the National PR firm, Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media.  Annie’s vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR.  

Annie created the concepts of media websites and online press kits, defined how to create a powerful platform, developed the most advanced branding concepts known to the industry, created the HOT 35! & HOT 50! Radio campaigns where you are only booked on TOP SHOWS in major BIG CITY markets and on regional and nationally syndicated shows and crafted the revolutionary Pay For Placement Publicity Program that has helped thousands of authors and experts build powerful platforms.

BOOK PROMOTION TESTIMONIAL: ” In this age of “too bad for you” customer service, the staff of Annie Jennings PR is an absolute treasure. These folks do what they say they will do, on time and with great results. I went to Annie Jennings PR after a frustrating year of little action on the part of a previous publicist. Annie Jennings PR had confidence in my book and the expertise to ignite a “buzz”. And they did it inside of three weeks! I wrote take Two Apples And Call Me In The Morning because I had a message I wanted to get out and. I am so grateful to Annie Jennings PR for helping me accomplish my goal. In my book, they are an investment well worth making!”
–Judy Stone, MSW, CN

RADIO PUBLICITY TESTIMIONIAL: “I had a very short time span to get my message out on radio. Annie made a promise to me. She delivered on that promise and, she did it on time! I couldn’t have asked for a better outcome. . . . I would recommend Annie Jennings PR to anyone who is serious about getting a job done and getting it done on time.”
– CNN Investigative Journalist & Author Of The New Book, God Stories, Jennifer Skiff

PUBLICITY TELESEMINAR TESTIMONIAL: Thanks so much for conducting such a wonderful teleseminar on creating media-friendly websites!  With my permission, you and Maria critiqued my website during the call and I’ve already implemented several of your suggestions.  Please let me know when the next one comes along, as I’ve got colleagues and clients who’d love to participate.
– Liz Bywater, PhD, President. Bywater Consulting Group, LLC

BUILDING A POWERFUL PLATFORM TESTIMONIAL: “Annie Jennings and her team are the best! I highly recommend her 100% I have worked with a few publicists and none compare. What she did for me has created a ripple effect over the years…the rewards for each placement she got me continue longingly.
– Dr. Laurie Moore, Animal Intuitive

PUBLICITY TELSEMINAR TESTIMONIAL: The Annie Jennings PR teleseminars are fun and innovative–but more importantly, the techniques work. I consistently get calls from producers and journalists who find my media site. This month’s results included a segment on National Public Radio (NPR) and an appearance on the Today Show. When fires threatened the area, believe it or not, among the first items packed up for evacuation were the notes and CD’S from Annie Jennings PR! Annie, as you know I am an avid fan of your teleseminar series. Implementing your suggestions have really paid off. My media site consistently attracts the calls of producers, journalists, and meeting planners–and the media training you suggested has been invaluable. This month alone resulted in a segment on National Public Radio and an appearance on the Today Show and both invited me back!”
– Diana L. Guerrero, Author, Speaker, Animal Expert

Book Publicity, Book Promotion & Author PR 

Contact Media Strategist Annie Jennings at Annie Jennings PR

TV SHOWS For You!
 
ANY TIME, ANY CITY

GET EXPERIENCE, GET TV DEMO!
 
ANY CITY, ANY TIME:  Annie Jennings PR is booking many of the biggest lifestyle TV Talk Shows in major cities such as Sacramento, Fresno, Denver, Las Vegas, Salt Lake City, Phoenix, Chicago, Washington DC, Atlanta, Savannah, Charlotte, Hartford, Boston, Miami, Orlando and Tampa and lots more.

NO BOOKING, NO FEE:  Top morning show producers are looking to book our local clients on their upcoming shows! This is a great way to gain local exposure for your book, business and message as well as a great to create celebrity status in your city.
 
OUR TEAM CREATES THE SEGMENT:  The best part is, no previous TV demo is necessary for most shows and we create the perfect segments for you! 
 
GET TV DEMO TO SHOWCASE YOUR TALENT:  If you don’t yet have a TV demo, this is the perfect time to get one.  In order to appear on the national TV news and talk shows, a TV demo is a prerequisite.  This is an excellent way to get some footage while gaining local celebrity status.
 
ANY CITY IN THE USA:  And don’t forget, if you are traveling to other cities (any city in the USA!) on pleasure or business, we can get you booked in that city too.  Just let us know! 
 
TELL ME YOU WANT THIS:  Email Annie at annie@anniejenningspr.com to let her know of your interest. 

GO FOR IT:  “Going on TV is exhilarating and fun,” says Annie, “Our client LOVE appearing on TV plus they secure valuable media assets they can use to enhance their careers”.
 
NO BOOKING, NO FEE:  Our media falls under our famous pay for play biz model where you will only pay our reasonable publicity fee if, and only if, we get you booked on the show.  

***************
Wouldn’t you rather do business
with Annie Jennings PR?
 
TODAY!
All heart, Annie

Do you want to talk to Annie?  Just let us know at http://www.anniejenningspr.com/experts.htm

Sign up for publicity, promotion, book promotion, social media and more!

So There I Was Trying To Remember
 
Did he want butter or cream cheese . . . butter or cream cheese?
 
I was sitting outside the bagel store trying to figure it out.
 
Oh well, I’ll just get both.  
 
And there she was, crushed in the door to the bagel store.
 
Holding bagels and coffee and crushed.   The man who crushed her walked on without any notice.
 
OH NO.   I freed the lady.   She glanced at me gratefully and continued on her way as if nothing happened.

But wait, who was that guy?

Who does that?

The man kept walking.  Oblivious.

I turned to see what would become of the man when the woman caught up with him.

She was gaining on him little by little, but he did not notice.  She could have been hit by a car right behind him and he would not notice.

I was horrified when I realized it was her own husband who had crushed her.  And she, nor he, even noticed.

I had a flash back to her life.   In my version, she was kind and gracious, never thinking of herself.   She was a hard worker, taking care of the kids, taking care of the house, taking care of everybody, only to be left . . .

. . . crushed in the door.

I know you expect me to say the moral of the story is to follow your dreams, live your passion and explore the possibilities of life, but not today.

TODAY is the day to do something special for the one person who helped you succeed, who believed in you, who stood by you, who totally by accident and without intention, you might have left crushed in the door.

*****

All heart, Annie

If you like this story, feel free to share it with your community.  Thanks, A!

Annie Jennings PR