OH NO, NOT Dr X!

MEET Dr. X:  Its 3:30 Friday and I am on a new client call with a very interesting author.

LOVE THIS CLIENT:  Let’s call her Dr. X.  She is a medical doctor who just published a book on confidence, empowerment, fear of change, career transition, peace of mind, mental health and dealing with emotions.

WOW

Is she perfect or what?

STATE OF THE UNION:  American’s heads are spinning, the nation is facing about a 10% unemployment rate, latest polls say most Americans think the economy is on the brink of collapse, 25% of homes are worth less than the purchase price, no one’s business model is working anymore, emotions are running high, people are angry, afraid and going broke.

Sound like a fun scenario?

Absolutely not

Does America need a powerful, intelligent and educated voice to share a new perspective on how to deal with the tremendous pressure and the feeling that our hopes and dreams are slipping away?  

Yes

Does America need to know how to accept, adapt and deal with our reality so we can move forward and still achieve our unlimited potential and unleash the greatness that lives in our hearts despite the circumstances that face us today?

Yes

Did I envision Dr. X to be that voice?

Yes

And in a big way. 

Here’s the plan.  Start Dr. X out with radio bookings on the high listenership radio shows in the Top 35 markets and on the regionally and nationally syndicated shows.  Get her talking about the issues facing our nation with an emphasis on the everyday people and what we are thinking and feeling, people just like you and me.   Let’s get her out LIVE and ON THE AIR, personally and directly speaking to over 10 million people.

Can she help?

Can she change lives?

Absolutely! 

And here’s especially why:   Did I forget to mention her medical specialty is neuroscience, that is, she understands how the mind processes information and more importantly, how our minds process change, are afraid of change but have the potential to embrace change and come to a whole new way of thinking? 

She understands neurologically how our minds can set us free.  WOW!

Here is a top credentialed expert with educated insight into how people think and has written a book on the exact issues we are facing personally and professionally at the exact time Americans needs this message the most.

Is this perfect storm?

It is!

Strategy:  She is a new expert with no media experience so our first stop is to develop her voice and expand her social relevancy.  Even she does not understand her power right now as she tells me she just happened to instinctively write this book.  But as fortune would have it for her, her message is especially needed and relevant right now. 

And we want to work quickly too.  Our 24/7 news division would feed her stories that relate to her expertise and help her create her commentary.  Our media trainer would work one-on-one with her helping her learn the skill set she would need to embrace and empower her listeners. 

Our media trainer would follow her every step of the way and be available 24/7 to listen to her interviews, guiding her to be better, to be stronger, to have more impact. 

We would start her on some smaller shows to get her footing and then off to the biggies – the shows that reach upwards of 500,000 listeners per quarter hour with some reaching over ONE MILLION real live listeners. 

Then we go after the major nationally syndicated radio shows with big names where she will be reaching mega millions of listeners.  We’ll work fast too because time is of the essence.

Good!

Our radio is guaranteed deliverable that is, we promise to book her on the major shows in the top markets or she can get her money back – we do not book pretend shows. She is buying the #1 radio campaign and we better deliver it or else… 

At the same time we are on the hunt for major print, magazine and influential internet media to help define her as an expert whose voice is imperative right now.

At the same time, we land a few local TV shows to get her ready for the big time TV shows.

Next, we book her on major national shows.  Is she ready?  Of course!  See how we developed her quickly so she would walk onto any TV set in the world with confidence and do a great job?

One more thing, she only has to pay our publicity fee for any TV, print and or internet  if and only if we get the bookings for her.  We also guarantee the booking too as what good is taping a TV show if it does not air?  No airing, no fee.  No booking, no fee.

OK we are good to go!  

BUT NO:   She says that this was her first phone call to a publicist.  She says she has to talk to the others. 

OH NO:  Here come the glitzy proposals packed with all the things the others will TRY to do for her.  They will list reams of media that they will TRY to go after.  Her eyes will start to glisten with all of the millions of people she will POSSIBLY reach.  They will fill her with visions of grandeur and the illusion of success. 

OH NO:  Here comes the $10,000 per month for 5 months with no deliverables.

OH NO:  Here comes the waste of a powerful, compassionate, intelligent voice with the potential to impact our country at the precise moment that we need her.

Will I hear from her again?  I don’t know. Why? 

Once the others get a hold of her, they will tell her things that will never materialize.   Then, she’ll be assigned to an intern, newbie publicist or someone who is not used to working with an expert of this magnitude, who does not know how to move her out to the media fast with a message that gets her booked instantly across the country (but yet these people are still paid regardless of whether or not there are any media placements). 

There will be no 24/7 news division, there will be no one with the BLINK FACTOR (we instantly know why our clients are good even sometimes before they do) expanding her expertise, there will be no teaching her how to be socially relevant, there will be no team of expert publicists, media trainers and segment developers wrapping their resources around her with the precise goal of booking the biggest shows in America, FAST.

I FIGHT TO GET HER:  If anyone could help me now it would be my very own clients.  I said, “If you do nothing else, listen to our real stories of our clients’ experience with us.   These are real authors and experts that were once just like you – deciding who to sign up with.  They will tell you how it worked out for them.”

Did we keep our promises?  Did we lead them to their dreams of what they always knew they could accomplish if they could just get the chance?  Did we open the doors to their unlimited potential?

Yes, we did.

The recordings at up at http://www.anniejenningspr.com/publicitypro.htm
 
Wouldn’t you rather do business with
Annie Jennings PR?

Glenda, Is That You?

POOR  GLENDA:  Our phone rings for my 2:00 new client appointment.  It’s Glenda. 

The first thing I noticed about Glenda (by the way, it is important to note that Glenda is not her real name) is that she has a PhD in Human Resources and is the founder of an Executive Recruitment Firm and helps businesses find the right employees for their firm.

Wow, she sounds fantastic, I thought, perfect for the media as the area of jobs, careers, layoffs, downsizing, unemployment  and “anything human resource” related is one of the hottest topics of national conversation and making headlines every day.  I quickly saw her as a national voice and expert contributor on the issues facing our country.   I noted to myself that Glenda has big time credentials, a PhD, that would give her a tremendous competitive edge both in the media and especially in her industry.  We were good to go!

BUT NO:  She told me she was broke and could not pay her mortgage due in just a few days.   She was wondering why she had no clients, no business and no prospects. 

WOW, WHAT WENT WRONG?   Well the first thing is that she did not embrace the changes in market demand for her core services,  in that businesses are on hold and they are not hiring.  She did not hear her marketing talking to her, telling her to create a newer model that addresses the concerns and demands of the current marketplace.
 
Listen to your market place as they will tell you by their actions what they want.

A VISION FOR GLENDA:  Given her PhD in Human Resources she should have created additional services  that would help companies manage the complex issues surrounding layoffs from deciding which employees to let go, to how to let them go while avoiding collateral damage to their workplace.

She could advise businesses on how to help the “non-fired” employees understand and accept the layoffs to create a thriving workplace culture in spite of the recessionary and difficult environment.   She could provide employee  workshops on how to deal with uncertainty in your workplace and focus more on doing a terrific job each day rather than thinking “am I the next one to be fired?” or “will I still have a job at the end of the day”?  

She could pack her business by educating companies about the devastating effects survivor syndrome can have on their business and that they could hire her to help prevent this.

Would companies have paid for this?  Of course, businesses are not broke, just cutting back to keep in line with the change in demand. 

Who wants to throw money away by keeping employees you do not need on the payroll?  No one.  

WHO WANTS TO HIRE GLENDA?  But who wants to invest in their downsizing process and hire Glenda to help them create their layoff plan so it is responsible and respectful for everyone?  Who wants to invest in their workforce so they can make it over the hurdles and wind up stronger, more powerful , ready and able to do their jobs to their ultimate potential?

Everyone!

Should Glenda have been out of work?

NO

Should Glenda have listened to her market and responded with new services?

OF COURSE

As the story unfolds, I find that she has more problems than just no business .  .  . she has no spirit left.  She is admitting defeat and her last ditch effort was calling me. 

I HAD MORE IDEAS FOR HER TOO:  Why not hold workshops for job candidates and teach interview skills and provide coaching services?   I instantly saw so much opportunity that it took my breath away. 

You have to be in it to win it.  We never know where our next big opportunity will come from, so the idea is to be everywhere at all times and let the referrals and new clients roll in.

LET’S DO THIS THING:  Now, where to begin.  I asked her what she had in the house, that is, what are the assets she currently has that she can use to get moving fast (and with no money).

You don’t need money to have momentum, drive and desire. 

Glenda said “nothing”.

I said are you on FACEBOOK?

“I hate Facebook,” she said.

Are you on TWITTER? I asked.

“I hate Twitter,” she said.

Can you go to the networking events in your city?

“I go to them all and get nothing.”

Wow, I said to myself, I have a big challenge on my hands.   I have a magnificently talented expert in a heavy duty, in demand area of expertise with top notch credentials who seems to hate everything and quite possibly, everyone.

So, all that was left for me to do was to suggest the most powerful marketing strategy on earth  that is totally free and works FAST to stimulate action, energy and momentum.  It’s called Tithe Marketing* and we have a free MP3 audio of the concept on our site.  But this article is not about Tithe Marketing but the reason I mention Tithe Marketing is that it’s part of this story.  Glenda needed a new philosophy, a new point of view and a renewal of her spirit. The invincible Tithe Marketing strategy has nothing to do with money, but everything to do with creating over the top energy, drive and momentum so you can achieve the life of your dreams.
  
THE MISTAKE:  Glenda was unable to respond to the changing  market demand, unable to expand her area of expertise to meet  the new market demand, engaged in self-pity “why me” attitude until she became so miserable and so negative that it is just about to destroy her life.

The same thinking that got you into the mess, cannot be used to get you out of the mess (I love Albert Einstein whose paraphrased quote seems appropriate right now).
 
From here, she can only go from bad to worse as she has to lose everything to discover herself, her power and her potential.  She has to get rid of her entitlement mentality and start over with enthusiasm. 

In closing, the first question to ask yourself to bring about massive change and all new levels of success in your life is:

“Am I A Glenda?”

*GET BACK IN THE GAME:  Want to know more about Tithe Marketing?  The MP3 recording is up at http://www.anniejenningspr.com/publicitypro.htm

Wouldn’t you rather do business with Annie Jennings PR?

Thanks, Annie

WE CAN GET YOU BOOKED ON TV

ANY CITY, ANY TIME

BE FAMOUS:  “It’s terrific for your career when you can create celebrity status in your own home town,” says Annie.

GET ALL THE BUSINESS:  “Creating credibility, celebrity status and being known as a thought leader in your field can give you the competitive advantage.”

THE PAY OFF:  Annie’s clients make money.  They get the chance to buy media assets that pay off BIG for themselves and their business.  Listen to real stories of client success using media assets, such as TV appearances, to create opportunity and make money, using link below.

YOUR SEGMENT CREATED BY OUR TEAM:  Want to get booked in your local market? Or a city where you will be traveling? We create the entire segment for you and present you to the targeted show.  Don’t worry, we know why you are good!

THE FUN PART: You only pay our very reasonable publicity fee if we get you booked on the TV shows.  No booking, no fee.  Everyone loves this business model! 

TELL EVERYONE: Please share this publicity opportunity on creating ultimate competitive advantage with your Twitter and Facebook community.  Just let your friends know to give us a call for local TV, any city, any time! 

NO HUGE MONTHLY RETAINERS:  That’s right. You only pay us our media booking placement fee if we get you booked.  Experts everywhere are working their competitive edge right now.  You should counter with your competitive edge.  Being your area’s local expert can create a big advantage for you!

ADVERTISING vs. PUBLICITY:  “You have to buy advertising over and over again,” says Annie.  “But with publicity, that is, appearing on TV shows as an expert is an investment that just keeps paying off for you!”

WANT THIS? Email your personal publicist at Annie Jennings PR or Susan at susan@anniejenningspr.com and Susan will be in touch with you!  Please include your contact info, website and bio so she can learn all about you and give a call!

Major media placements help you create thought leader status in your industry and position you as a national expert.

Exposure for yourself and your business in high ranking media outlets associated with name brand, respected media are like GOLD.  They are an investment and can yield a tremendous return to your business!

GET REAL WORLD SUCCESS – Start accumulating business media assets now.

*****

Unsolicited Testimonial:  “So far, I’m SO IMPRESSED with everyone at Annie Jennings PR.  You’ve done exactly what you said you would do, and candidly, of the various PR companies I spoke with prior to deciding on your company, I was skeptical that it could be as effective and smooth as it had been portrayed.  In fact, my experience with each of you has been even better than what was represented.

If I’m able to help anyone get traction in their life and earn their measurement of all five points of true success, it will have been because YOU facilitated it.  Thanks for all your efforts on my behalf.”

Give my office number and offer anyone to call me to verify that I’m not your mother  

– Rhonda Sciortino, Author “From Foster Care To Millionaire

(call Annie for Rhonda’s phone number if you wish to speak with Rhonda about her experience with our firm) 

Listen to these real stories of client success:
 
Lauren’s Story
Andrea’s Story
Ryan’s Story
Bill’s Story
Kevin’s Story
Alan’s Story
Jim’s Story
Joe’s Story
Stephany’s Story
Orrin’s Story
Reecy’s Story
Stephanie’s Story

All of their real stories are up at http://www.anniejenningspr.com/publicitypro.htm

And if you just have 15 minutes listen to the first real story called “instant success”.  It will change the way you think about publicity.

Wouldn’t you rather do business with Annie Jennings PR?

All heart, Annie