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Author Makes Big Mistakes And Learns The Hard Way

Posted on January 28th, 2010 in Book Promotion and Marketing Articles,Publicity Pro by Annie

AUTHOR’S BIG MISTAKE MP3

Want to find out what one author did that he feels cost him five years?  How he tried to save money but wound up spending much much more?  This is a great story of what one author wished he had known before he made his one big mistake.

What was his first mistake?
What did he do wrong?
How much did the mistake cost him? Not only in money but in time?
What lessons does he want to share with you?
What is the one warning he wants you to hear?

Enjoy!  Plus, if you want more publicity, business strategy and branding strategy, please visit Annie Jennings PR for lots of Special Reports & more audio recordings.

 

Branding anyone? When you think of Scott Brown what do you think of?

Posted on January 20th, 2010 in Book Promotion and Marketing Articles by Annie

What’s the first image that comes to mind?

Well, it’s seems to be about an ordinary guy, in a brown work-style jacket in a pick up truck . . . on a mission.

Wow, Scott Brown packs a powerful branding punch!  I bet we can all close our eyes and see him in his brown coat walking around the streets of Boston or envision the image of an old pick up truck driven by a man and his dreams on his way to Washington DC after having beaten the odds.

Politics aside (we are publicists not political pundits), we are discussing branding and how it works.  Scott Brown is just the example that we are talk about right now.  

Now, we watch for consistency.  Scott’s brand is built now, and for today, it is secure.  He needs to continue to strengthen his brand day in and day out and NOT do anything inconsistent to his brand.  Yes, keep the coat, and the pick-up and yes, drive the truck to Washington DC.

What can you learn?  Build your brand around who you are and what you believe in as this stands the test of time.  And it’s consistency over time that you need to build a strong brand.

And let’s watch politics unfold from here from the perspective of branding (and we can let the politics alone as our goal is to notice, critique and learn about the power of image, the power of branding).

And here’s a little fodder for you.  What would happen if you matched up a guy on a mission in a pick-up truck headed for DC along with a “rogue” lady who hunts to feed her family dinner who also headed for DC on a mission?  

Let’s watch.

What more common sense strategy?  Check out the tremendous collection of resources at the Annie Jennings PR website.

Please listen to our real client success stories at http://www.anniejenningspr.com/publicitypro.htm

What wants to find out about Tithe Marketing? It’s powerful!

Posted on January 19th, 2010 in Book Promotion and Marketing Articles by Annie

And helps people.  Tithe Marketing is based on the principles of simply helping others do better by sharing what you have.  The more you empower people with knowledge on how to create a stronger business model or understand the rules of the publicity road, the better.  These are the areas where our firm can tithe however, your position may be different.  You will enjoy the sheer thrill of sharing your knowledge with others.  In return, you expect nothing but then something incredible happens.  Those you helped start referring others to you and maybe come back to be your clients.

Tithe marketing is fun and helpful.  It’s sustainable!  And the best part, it does not cost anything because it is coming from your heart.

Want to know more?  Annie Jennings PR has a FREE MP3 audio available on Tithe Marketing at http://www.anniejenningspr.com/publicitypro.htm and offers a tremendous collection of free learning and resource materials at http://www.anniejenningspr.com

Thanks for all, Annie!

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