To create expert status for yourself in your field you can get booked in the media as an expert. This creates a competitive edge for you that is tough for your competitors to match. Here are some tips to get you going.

First of all, make a list of everything you can talk about that is important to your industry. Next, expand your list to include real word scenarios likely to exist for your target market. So here’s an example, if you are a career expert expand your abilities to comment by looking at the subtopics that affect careers such as “how to get a job when everyone else is losing theirs” or “how to stand out in a pile of resumes. Create expansion points or talking points for each of these sub-categories and you are on your way.

Your professional and expert BIO is the first thing you need to create. Pack it with evidence that you are an expert in the field such as your education, awards, recognitions, accomplishments, associations you belong to along with a list of any previous publicity or media placements you have received. Your bio should support your area of expertise and leave out the personal information that does not matter to the media such as hobbies or how many kids you have although you can mention the location of your nearest major city as sometimes the media likes to know where you or your business is located.

Create a list of the shows you want to on, or the media you want to get into and build a list of contacts at the media outlets. You will introduce yourself to your media contacts and then once a story hits the news where you are qualified to provide talking points you can connect with your contacts. They already know you and it will be more likely they will choose you for the opportunity.

Get positioned with the media in advance so you will be set up and ready to go when a story or news events emerges that is perfect for your commentary. An example is about a career or workplace expert who can comment on the industry events from workers losing their jobs to the unemployed going back to school. If a news event happens, such as a new jobs report or unemployment report coming out, your expertise, commentary and analysis will be in demand.

When news happens where you are the expert and can comment send out a notice to your contact database. Include your contact info and availability so they can connect with you quickly. Be completely ready and able to drop everything to talk to the media, appear on a radio show or go down to your TV studio for an interview. One thing is true; the media moves very fast and appreciates immediate access to you.

Invest in media training. The media loves a well prepared and media trained expert who knows how to convey information on the exact topic quickly and accurately (with no ummms). You will get one chance to be fabulous! If you are a great expert that the media can count on to do a great job, you will be asked back. Ask your media trainer to train you on your talking points.

Order a digital copy of your appearance. This appearance very important in your marketing strategy and most shows do not offer a tape service.

Access more tips about creating expert status by at Annie Jennings PR

Experience the tremendous success to your career.  To find out more about getting booked as an expert go to TV Publicity on Annie’s site

Corporate Communications

How To Use Marketing Promotion For Publicity For Corporate Communication To Position Your Business As An Influencer And Opinion Leader In Your Area.

GET YOUR COMPANY MEDIA ATTENTION: Build a presence in the media for your company and for your CEO, upper management and leadership expert is an excellent business strategy. Media exposure demonstrates your commitment to your industry and your business plus creates outstanding credibility and national expert status for you and your firm. !

MEDIA EXPOSURE IS EXCELLENT FOR YOUR ONLINE REPUTATION AS WELL: With the internet soaring as a source for new client, exposure in the media and on the internet is critical. Link backs from any mega internet website, or online media sites that get millions of visitors, enhance your website’s search engine reputation. Links from the major media outlets carry a lot of weight and will add to your power and positioning as a thought leader and influencer in your field.

CREATE YOUR INVESTMENT THAT EARNS YOUR CLIENTS A RETURN ON THEIR INVESTMENT: Once your establish and internet presence be sure to Link to your online media from your media page or even your home as clients love to see your publicity assets as this helps them feel certain that you and your firm are the ones to hire. No on wants to throw their money away, but they do want to invest. With this in mind, be the investment. Tell your clients about your media by showcasing your media placements on your website and in your marketing materials.

BUILD UP MEDIA ASSETS – THEY ARE AS GOOD AS GOLD: Get booked as the guest, expert or opinion leader on the media online TV show as this make an impressive bio builder and positioning asset. Your media is an asset that keeps on earning a return for you. Once you secure media, it is yours forever. You can the placements to your company’s bio, marketing materials and media page on your website.

LINKS OF INTEREST ON THE ANNIE JENNINGS PR WEBSITE:

MAJOR MEDIA BOOKINGS: Ask for your free consultation with no obligation. Find out how you can get business promotion.

BIG CITY RADIO CAMPAIGN: Find out how you can get booked on radio interviews in the top, most influential markets and shows in the major markets and nationally syndicated shows and networks.

SHOWCASE YOURSELF AS A NATIONAL EXPERT: Don’t be afraid to give the good stuff in your commentary and content. What you say and how you say it is how you will be evaluated. If you pack your publicity, interviews, events, websites, newsletters and marketing materials with high quality information you will be thought of as experienced, talents and smart. Always be accountable to yourself and blame no one for your failures. Keep in mind that you are in control of yourself. No one else can create sustainable success for you.

CONSISTENCY OVER TIME WINS IN THE LONG RUN: Listen to your intuition, your gut instinct and your feelings. If something seems wrong to you, don’t do it. If your gut says yes, go for it. Consistency over time yields the best success. Most people give up on their business strategy success plans. Take action, do it everyday and watch your success roll in!

ANNIE JENNINGS, Business Success & Corporate Communications Media Strategist: Annie Jennings PR is a expert status development, public relations firm and media strategy firm that works with national media including influential media outlets of CNN, FOX News, MSNBC, TODAY, TIME Magazine, US News & World Report, The Street, AOL.com, YAHOO.com, MSN.com, Redbook, Cosmopolitan, Woman’s World, Woman’s Day, Ladies Home Journal, Men’s Life, Wall Street Journal, Washington Post & other major media in the U.S. Be a part of it! It’s easy to get started.

Annie Jennings PR is well known and respected for her vision and insight and for her pay for performance publicity and promotion programs and expert status credibility building programs. Thousands of experts and industry analysts have built powerful national expert and thought leader status using the Annie Jennings publicity model.

Author Marketing By Creating Expert Status

Get Your Competitive Edge By Creating Thought Leader Status For Yourself Using Your Author Marketing As Your Launch Pad

BE SOCIALLY RELEVANT: What is being a socially relevant expert and author? An author or expert who is able to apply their experience, education, credentials, wisdom and knowledge to issues that are important to society today. How do you know what the issues are? Follow the news daily, read newspapers, magazines, follow websites such as MSN.com or CNN.com or MSNBC.com and become familiar with where the news is with your topic area. This gives you a good idea of your starting points.

BLOGGING IS THE KEY: The perfect format for becoming a socially relevant expert is to create a blog. It’s formal enough so that you will give it your best shot but not intimidating so you don’t do it at all. Get started forming an opinion about the news in your area of expertise and write your reaction and commentary about the issues on your blog. You will get the chance to learn how to form and opinion and express your opinion in short sentences that are known in the publicity and media industry as sound bites. Keep your content fresh, relevant and based in the news of the day. The media wants to stay next level and cutting edge in their reporting so keep your commentary on what is happening right now.

AUTHOR EXPERT BLOGGING TIPS: Many people wonder how often they should blog. Blogging everyday is a great start but certainly when there is a news event where you can offer insight and commentary. You want to keep your finger on the pulse of what is happening right now in your industry so as soon as the news breaks, get blogging. This way, you will know exactly what is happening in the stories you are following.

CUTTING EDGE DOES IT BEST: Don’t forget to give your newest, most cutting edge commentary about the issues. After blogging for a few weeks, this skill set, of being next level, will start to happen naturally. You’ll be able to spot the new angle, the fresh commentary, the logical next set of conversation points pertaining to the story. As the story progresses, you will develop a rich history of knowledge that will start to set you apart from your competitors and that’s good for you. Now, you are able to give better and more meaningful commentary on the issues which leads to more insight into the challenges in your industry.

BE AN ORIGINAL THINKER. The more you study and issues and then blog or comment about it, the more your comments will be fresh and original. The media wants YOUR perspective and remember, you are applying your knowledge credentials experience and wisdom to the issues under discussion. The more you do it, the easier it is to create appropriate and solid commentary quickly. Start to think in terms of solutions – such as, if I had to solve this problem how would I do it? Try to think of new solutions to old problems. The spark of creativity is fueled by your “blogging” foundation. Trust the process. It works.

LINKS OF INTEREST ON THE ANNIE JENNINGS PR:

MAJOR MEDIA BOOKINGS: Ask for your free consultation with no obligation. Find out how you can get outstanding business promotion by getting booked on major media positioning your business as a thought leader and influencer. Want to new clients? High quality Media is the key!

BIG CITY RADIO CAMPAIGN: Find out how you can get booked on radio interviews in the top, most influential markets and shows in the major markets and nationally syndicated shows and networks. Share your message with millions, create national expert status and enjoy success!

Sign Up With Annie Jennings PR As As Expert & Get Your FREE CD Just For Letting Us Know About Yourself!