How To Be A Hot Radio Guest & Reach Millions With Your Message
How To Be A HOT Radio Guest
& Reach Millions With Your Message
By Annie Jennings, National Publicist
Founder Of The Publicity Firm, Annie Jennings PR.
“Radio interviews offer a power strategy for launching your new book or sharing your message as you can share your message with millions effortlessly,” says Annie Jennings, “here are some must know tips for making your interviews pay off BIG for you!”
1. Radio Producers Love Controversial Topic & Hot Topics In The News. Producers and radio show hosts are always on the lookout for guests who can discuss the hottest and most current news of the day topics.
2. Follow The News Stories That Fall Within Your Area Of Expertise And Create Your Talking Points For Each Story. Do this even if you are not booked on the topic (yet) as you will be developing a strong skill set of being able to apply your education, credentials, experience and wisdom to the socially relevant issues of the day.
3. Create A List Of Intriguing Questions To Offer To Your Producer Or Host. Develop questions that are hard-hitting and benefit-loaded for your listening audience. Producers and hosts want to ask you questions that will intrigue their audience and captures their attention.
4. Avoid Questions Such As “Why Did You Write Your Book?” However, be ready to answer that question with a strong, powerful, benefit packed 20 – 25 second answer. If you are a great guest with high energy, enthusiasm and outstanding information, the host will be more than happy to give you a chance to mention your website or how listeners can find out more info. Be ready with a several points of developed content.
5. Responsibly Promote Your Book During The Interview. Radio producers and hosts love to interview authors and experts who are responsible in the promotion of their book while on the show. Remember, you are a guest on the show and primarily booked to entertain, inform and converse with the audience and the host (keep in mind you are not booked for an infomercial).
6. Avoid Phrases Such As “In My Book”. It is better to use the name of your book as if it were a living entity, this way you can be promotional but in a way that makes sense to the conversation you are having. Invest in media training specifically for radio interviews so you can become a top notch, professional guest and make the most of the outstanding ability of radio to reach millions with your message.
Want to get your copy of the free CD “The Making Of A Million Dollar Expert” that’s a blockbuster hit for authors & experts everywhere? Here’s how! Fill out the CD form at http://www.anniejenningspr.com/experts.htm and we will send it right out to you!