Platform Spoke #1:   Books, EBooks & Articles

Are you the author or co-author of books and
articles? The more books and the more articles
the better.  E-books count also and are
relatively easy to create.

Books, articles, audio products allow you to
showcase your depth of knowledge and expertise on
a topic.  Of course, a book published by a major
publisher is a big plus however, you can also
author a series of special reports, ebooks or
audio products that serve as evidence that you
are an expert in the field.  The written products
such as your ebook and articles can be available
on your website so when the media visits your
site they can see for themselves the topics that
you can discuss.

Remember, a Platform is about building certainly
that you are “THE CHOICE”.  So, build up the
evidence that you are not only good but a cut
above the rest.